Darktrace
Helping around 8,800 organizations worldwide minimize cyber disruption.
Cyber security • Cyber defense • Information security • Intelligence • Information technology
1001 - 5000
Senior Digital Marketing Specialist
2 days ago
🏢 In-office - Manhattan
Darktrace
Helping around 8,800 organizations worldwide minimize cyber disruption.
Cyber security • Cyber defense • Information security • Intelligence • Information technology
1001 - 5000
Description
•The Senior Digital Marketing Specialist will be responsible for growing Darktrace’s digital media efforts. •This role will also focus on improving website user experience for both paid media and organic users across Darktrace domains. •Reporting to the Director of Digital Marketing, you will work alongside a team of digital marketers and agency partners to generate demand through digital channels.
Requirements
•Bachelor’s degree in marketing or a relevant field •5 years’ experience working in a digital marketing role •In-depth knowledge of front-end web design and conversion optimization •Strong experience with Adobe Analytics •Experience with website heatmapping tools •Experience with Adobe Target to launch A/B and multivariate tests on the website •Experience working in digital ad platforms such as Google Ads, Microsoft Ads, LinkedIn and Meta. •Experience with Salesforce’s reporting functionality •Experience working with Webflow or similar CMS •Ability to analyze trends in user experience and communicate recommended adjustments to the larger go-to-market team •Excellent interpersonal skills, with the ability to collaborate with other departments •Strong project management skills •Experience building landing pages in HubSpot is a plus •Experience working with external agency partners is a plus •Experience working with 6Sense or similar account intelligence tools is a plus
Benefits
•100% medical, dental and vision insurance, plus dependents •Paid parental leave •Pet insurance •Life insurance •Commuter benefits •401(k)
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