Affiliate Marketing Manager

2 days ago

🏢 In-office - Manhattan

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The Farmer's Dog

We're here for the dogs (and dog people).

201 - 500

Description

• You’ll spearhead the growth and management of our affiliate program, driving new customer acquisition and long-term retention through strategic partnerships. • You’ll source new partners, expand existing relationships, and leverage all resources (including finding new ones) to achieve the best outcomes at efficient costs via strong and mutually beneficial negotiations • You’ll oversee affiliate budget decisions and forecasting, and communicate decisions to all other channel owners. • You’ll conduct data analyses and implement innovative strategies for audience expansion and program scalability as the go-to expert for data, insights, and strategy for your channel. • You’ll collaborate closely with brand, creative, and finance teams, ensuring alignment and compliance across campaigns. • You have strong intuition and know when to follow it versus taking data at face value. You know when to dig deeper and when to socialize your hypothesis and execute.

Requirements

• You have demonstrated your ability to build and manage both 0 →1 and large-scale growth programs for consumer businesses. • You thrive in high-pressure, high-stakes, and ambiguous environments. You have a natural drive to work hard. You maintain early-stage startup intensity at any scale. • You have 3-4 years of experience managing affiliate programs, know how to allocate budgets across paid affiliate campaigns, and are able to operate autonomously • You are proficient with affiliate platforms such as Impact Radius. • You have experience working with a variety of publishers and sub-networks (Rakuten, Skimlinks) and are fluent with data platforms (GA4 and Looker knowledge are a plus). • You are well-versed in key acquisition metrics (CAC, CPL, LTV, CPA) and are comfortable using Excel and Google Sheets (including an above-average knowledge of formulas). • You possess excellent problem-solving skills, are highly adaptable, and have the ability to prioritize daily and weekly tasks effectively. • You are collaborative and pride yourself on your strong and effective communication skills.

Benefits

• Dog-friendly office in Greenwich Village • Market-competitive compensation and equity packages • Comprehensive Healthcare, Dental, and Vision • Company supported mental health benefits • 12 week paid parental leave • Competitive 401k plan with company match • Flexible PTO • Discounted fresh food for your pup • Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

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