Director of Demand Generation

June 30

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DebtBook

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We make powerful debt, lease, and subscription management software to help with GASB-87 & GASB-96 compliance

51 - 200

💰 $7.5M Series A on 2022-08

Description

• Develop and implement a comprehensive demand generation strategy that drives brand awareness and lead generation in alignment with business objectives • Utilize a mix of inbound and outbound marketing tactics, including content marketing, email marketing, social media, SEO/SEM, etc. • Develop paid media strategies on Google, Bing, and LinkedIn, and oversee relationship with agency partner to ensure effective campaign execution • Analyze campaign performance metrics and use data-driven insights to optimize and improve marketing initiatives • Work closely with cross-functional teams, including Marketing, Sales, Customer Success, Product, and RevOps, to ensure the demand generation efforts are aligned with sales goals and product positioning • Provide strategy, execution, and logistics support before, during, and after webinars that are part of an overall demand generation plan • Continuously assess and realign strategies based on market and competitive changes and explore new channels/technologies to improve reach and conversions • Manage the demand generation budget effectively, allocating resources to maximize ROI and achieve KPIs • Work closely with SDR teams to monitor lead hand-off and processes and follow up on campaigns • Oversee demand generation team members ensure strategy/tactics are executed at high quality levels. Ensure the team is continuously learning and growing their skills, career potential and understanding of the market • Stay up-to-date with industry trends and best practices in demand generation, continuously seeking opportunities for innovation and improvement • Support other marketing initiatives as needed across digital channels

Requirements

• 7-10 years of B2B demand generation experience, with a proven track record of driving measurable results • Experience working at B2B SaaS companies, selling into mid-market and enterprise companies • Excellent analytical and quantitative skills to interpret data, generate insights, and translate it into actionable changes • Deep understanding of B2B marketing principles, lead generation tactics, and sales funnel optimization • Exemplary leadership skills, with the ability to effectively work collaboratively with cross-functional teams • Experience managing agencies and coordinating with vendors and external industry partners • Ability to develop/edit compelling, succinct, error-free marketing materials and campaign messaging • Adaptable to successfully manage multiple, concurrent project demands within established timelines in a fast-paced, rapid-growth environment • Organizational skills to manage multiple projects with tight deadlines effectively • Positive, high-energy, team-focused attitude