Senior Data Analyst

August 21

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Digital Matter

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Digital Matter empowers brands to take control of their digital marketing

Digital Marketing • Performance Marketing • Team & System Development • Campaign Management & Optimization • Strategic Consulting

11 - 50

Description

• Dive deep into client and external data to uncover growth opportunities with significant impact • Inform media planning strategies by recommending optimal campaign approaches, audience targeting tactics, and effective measurement frameworks • Independently craft and present insightful analyses of campaign performance, ranging from comprehensive reports to detailed audience segmentation, bid strategies, experimental outcomes, creative assessments, and landing page optimizations • Derive and implement optimizations and new campaign strategies, such as new bid approach, ad copy A/B tests, and audience testing to improve performance • Collaborate with our Business Intelligence Engineering team to refine our analytics roadmap, ensuring efficient data extraction, integration, and delivery • Assist internal teams in building out client decks – providing visualization of data and the story it tells

Requirements

• 5+ years of experience in an analytics role • 3+ years of experience supporting management consulting, retail, marketing and/or media stakeholders, understanding their needs and delivering actionable insights • Demonstrated track record of delivering impactful data visualizations and translating complex data into actionable insights that drive measurable improvements • Bachelor’s degree in Computer Science, MIS, Business Analytics, Mathematics, Econometrics, or a related field • Proven expertise in developing and applying predictive models and advanced statistical methods • Strong proficiency in experiment design, multivariate testing frameworks, and optimization strategies • Exceptional skills in SQL and Excel, with the ability to handle large datasets and perform complex queries • Experience with programming languages such as Python or R