Donlon Agency is an advertising firm that provides results-driven, omni-channel campaigns to meet short and long-term goals for nonprofit and for-profit organizations. We are a full-service boutique agency committed to empowering constituents to take action through a variety of channels. We believe the biggest success is driven through inspired client collaboration and intentional campaign execution.
 
Team Donlon is a group of talented individuals dedicated to understanding and reaching our clients’ goals and building lasting relationships. We pride ourselves on being innovative, nimble, and collaborative, as well as trusted stewards of our clients’ visions. 

Think smart, fun, enthusiastic, and results driven!

Donlon Agency

Performance Marketing

Execute and optimize multi-channel paid media strategies for nonprofit fundraising campaigns.

• Develop holistic, multi-channel media strategies in collaboration with client account and strategy team to achieve marketing objectives across paid search, display, paid social, and other paid media channels.
• Execute and manage paid media campaigns on platforms such as Google Ads, Meta/Instagram, LinkedIn, X, and other relevant channels.
• Work with marketing manager to ensure media reports represent KPI’s and monitor and adjust campaign performance, providing actionable insights to optimize ROI and achieve KPIs.
• Stay up to date on the latest paid media trends, tools, and best practices, and implement these insights to enhance campaign effectiveness.
• Allocate and manage media budgets efficiently to maximize the impact of paid media campaigns.
• Oversee the management and optimization of Google Grant accounts to ensure compliance and maximize grant utilization.
• Work closely with cross-functional teams, including content, creative, and analytics, to ensure cohesive and effective campaign execution.
• Recommend and execute A/B tests to continuously improve campaign performance and conversion rates.
• Work in tandem with agency dev team to ensure conversion tracking is set up and working for each campaign channel.

Donlon Agency Jobs in New York City

Donlon Agency

Nonprofit Paid Media Strategist - Buyer

Donlon Agency