Senior Field Marketing Manager

August 30

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Empowering Technology Services.

Web & Application Development • ITIS / ITSM • IT Staffing • Accounting and Finance staffing • Global Payroll

1001 - 5000

Description

• Defining, innovating, and leading the development of an omni-channel marketing plan, including budget requirements, goals, and KPIs to effectively achieve pipeline quantity, quality, velocity, win rates, and ROMI for the region. • Partnering with regional sales directors, account executives, and business development reps to define, evolve, and communicate strategic marketing plans as market dynamics evolve, ensuring alignment of goals, objectives, and strategies with regional account plans. • Taking accountability for making a business impact by planning and executing a variety of advanced account-based marketing programs that build new business pipeline and support deal velocity and progression. This may include online and offline campaigns, events, digital campaigns, customer stories, plays and playbooks, social selling, and personally hosting online and offline events, etc. • Planning and executing proprietary and third-party in-person and virtual events for the owned territory as well as digital campaigns to activate and progress business opportunities. • Collaborating cross-functionally with sales and marketing teams to identify market segments and develop strategic marketing programs that deliver success at each customer touchpoint and each stage of the buyer’s journey – and sharing best practices. • Forecasting and managing assigned budget, and selecting and managing external vendors and agencies. • Regularly monitoring and tracking performance of marketing activities and programs. • Analyzing, reporting, and presenting on campaign and KPI performance, regional success, deliverables, and programs. • Performing other duties as required.

Requirements

• Minimum 7-10 years of marketing experience with at least 3 years in B2B marketing, preferably in SaaS, application marketing, or enterprise software marketing to HR or other lines of business. • Minimum of 4 years experience in field marketing campaigns for a high-tech company. • You are an agile, self-starter, critical thinker and problem-solver who thrives in rapidly changing high-growth environments and can work under pressure to meet deadlines. • Experience crafting and executing simultaneous, complex marketing campaigns with a strong focus on regional events and advanced account-based marketing tactics. • Proficiency in marketing automation (Marketo), sales automation/CRM (Salesforce.com), and DemandBase (or similar). • *BA/BS or equivalent University degree; an advanced degree is a plus. • Experience in a startup or emerging growth technology company delivering disruptive solutions to Fortune 2000 companies is an asset. • Ability to travel 25% of the time.