Head of Growth Marketing

June 4

🏢 In-office - Manhattan

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Logo of Ethyca

Ethyca

Developer tools to make data privacy easy. Solving CCPA & GDPR for teams big & small.

GDPR • CCPA • Privacy Compliance • Privacy • PrivacyByDesign

11 - 50

Description

• As the Head of Marketing, responsible for all strategy and planning across branding, positioning, content and growth • Defining brand, marketing and growth strategies including setting targets, KPIs and tracking progress • Delivering on high-volume and quality content marketing across owned and external channels • Category definition, brand awareness, and brand building • Owning audience and product segmentation for various enterprise ICPs • Owning marketing content creation in cooperation with product and sales teams • Owning performance reporting in cooperation with outside agency • Website: monitoring performance, optimizing conversion rates, and driving product marketing content to position Ethyca as a Privacy-as-Code category leader • Owning Ethyca’s marketing roadmap in coordination with the executive leadership team

Requirements

• Bachelor’s degree or similar in business, marketing or equivalent field • 5+ years experience in B2B and enterprise marketing • Exceptional time, task, and resource management skills • Strong problem-solving, critical thinking, coaching, interpersonal, and verbal and written communication skills • Proficient in reporting tools and formats, dashboards and presentation • Ability to develop insights, iterate quickly and lead small cross-functional marketing teams • Willingness to continue building skills through educational opportunities

Benefits

• Competitive cash and equity compensation • 100% medical and dental insurance coverage for you and your dependent(s) • Remote-friendly office hours and vacation policy • Sponsored company lunches and events • Parental leave and 401K plan

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