Marketing Manager

August 30

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Formic

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Formic's unique Robotics-as-a-Service model delivers customized industrial automation via subscription.

Robotics and Industrial Automation

51 - 200

Description

• Storytell and iterate on the value props that resonate with our ideal customer profile • Contribute to the creation of a full funnel tactical game plan for top, middle, and bottom of funnel growth • Plan and track against monthly lead generation targets • Support the aggregation of core company messaging • Engage and direct external agencies to power paid marketing acquisition • Maintain the company website to reflect new product offerings, customer stories, and detailed content • Develop sales and marketing assets • Optimize the performance of lead generation tactics and allocate budget and team resources • Partner with VP of Marketing to build the team and department processes • Report progress and lead performance to senior management

Requirements

• Proven track record of generating B2B leads and delivering results in a fast-paced and dynamic business environment • 5+ years of experience in SEO, PPC, paid acquisition, email marketing, social media, video, website page development, content marketing, and marketing automation with a specific focus on B2B • A creative, entrepreneurial spirit with a passion for creating exceptional B2B content • Strong cross-functional collaboration skills and the ability to work with various departments • Naturally driven leader that constantly strives to succeed • Experience communicating results to senior leadership • Excellent communication skills in a remote work environment, including email and project plans • Experience with data analysis and using it to drive creative execution • Flexibility to adapt to evolving business needs

Benefits

• Equity in Formic: your slice of ownership in a fast-growing Series A startup, backed by some of the best investors in the world • 99% coverage for Medical, Dental, and Vision insurance plans (75% coverage for dependents) via Blue Cross Blue Shield and Guardian • FSA & DCFSA • Life insurance, Short Term Disability, and Long Term Disability plans (covered at 100%) via Guardian • Employee Assistance Program • Paid parental leave • Company-sponsored 401k • Home Office Stipend for remote and hybrid roles • Monthly Phone/Internet Reimbursement • Flexible time off policy and 10+ company holidays • Opportunity to join a talented and diverse team united behind our mission to revolutionize American manufacturing