VP/Director of Marketing
March 21
🏢 In-office - Manhattan
Description
• Develop and execute comprehensive marketing strategies to drive awareness, adoption, and retention of Jimini’s mental health service offering. • Manage digital marketing channels, including SEO, SMM, SEM, influencer marketing, and content marketing, to maximize reach and engagement. • Collaborate with cross-functional teams to understand product features, benefits, and competitive advantages for use in our campaigns. • Lead the development of brand positioning and messaging frameworks that resonate with our target audience. • Oversee the creation of marketing collateral, including website content, blog posts, social media content, email campaigns, and promotional materials. • Drive market research, customer insights, and analytics to inform marketing strategies and optimize campaign performance. • Drive thought leadership initiatives and establish Jimini as a leading authority in mental health innovation. • Build and nurture relationships with key stakeholders, including healthcare professionals, advocacy groups, and the media. • (Eventually) lead a high-performing team that fosters a culture of collaboration, creativity, excellence, and continuous improvement.
Requirements
• Bachelor's degree • Deep experience in marketing leadership roles, preferably within the healthcare or mental health industry. • Proven track record of developing and executing successful marketing strategies that drive business results. In particular, a record of leveraging digital strategies to drive large-scale customer acquisition • A deep empathy for our clients and a passion for improving global mental health. • Strong analytical skills with the ability to leverage data and insights to inform decision-making and measure ROI. • Excellent communication skills, with the ability to articulate complex concepts in a clear and compelling manner. • Demonstrated ability to build and lead high-performing teams, fostering a culture of accountability, collaboration, and innovation. • Strategic mindset with the ability to think creatively, anticipate market trends, and adapt to changing dynamics. • Passion for improving mental health outcomes and making a positive impact on individuals' lives.
Benefits
• Manage digital marketing channels, including SEO, SMM, SEM, influencer marketing, and content marketing, to maximize reach and engagement. • Collaborate with cross-functional teams to understand product features, benefits, and competitive advantages for use in our campaigns. • Lead the development of brand positioning and messaging frameworks that resonate with our target audience. • Oversee the creation of marketing collateral, including website content, blog posts, social media content, email campaigns, and promotional materials. • Drive market research, customer insights, and analytics to inform marketing strategies and optimize campaign performance. • Drive thought leadership initiatives and establish Jimini as a leading authority in mental health innovation. • Build and nurture relationships with key stakeholders, including healthcare professionals, advocacy groups, and the media. • (Eventually) lead a high-performing team that fosters a culture of collaboration, creativity, excellence, and continuous improvement.
Apply Now
