User Acquisition Manager
April 2
🏡 Remote – New York
Description
• Manage the entire budget and optimize its distribution across multiple channels (e.g. META, Tik-Tok, Apple Search Ads, Google, DSPs, and other partners) to maximize player growth and profitability. • Lead the day-to-day campaign optimization across all our major performance marketing channels and partners. • Collaborate on building the right ASO (App Store Optimization) strategy and tactics for Fliff. • Influence the ad creative strategy, creatives’ experimentation, and bring new ideas to improve ad creative performance. • Stay abreast of industry trends, UA best practices, and regulatory changes to drive user acquisition efficiencies. • Manage relationships with our external agencies and different advertising media partners. • Lead the regular reporting of campaign optimization, user growth, and the results of UA experimentations.
Requirements
• 3+ years of relevant experience in user acquisition, performance marketing, and/or media buying on most of the big ad networks for mobile sports apps/games. • Strong analytical skills, especially when it comes to interpreting campaign optimization, LTV, ROAS, cohort measurements etc. Familiarity with SQL is a plus. • An experience in working with MMPs (AppsFlyer, Adjust etc.). • An experience in ASO (App Store Optimization) and familiarity with ASO and Ad intelligence tools (Data.ai, Sensor Tower, Mobile Action etc.) • Proven ability to effectively communicate across cross-functional teams. • An understanding of various attribution methods, SKAN and the changing privacy landscape is a major plus. • Bachelor’s degree.
Benefits
• Top tier compensation + benefits package. • Flexibility to work from the company’s office or remotely. • Opportunity for professional growth in a dynamic and international environment. • Informal, friendly and knowledge-sharing environment. • An interesting and challenging job that allows you to explore paths to creating successful software solutions.
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