Growth Marketing Manager
March 23
🏡 Remote – New York
Description
• As the Growth Marketing Manager, you'll partner with the Head of Marketing to lead and define our growth strategy, playing a pivotal role in scaling our therapist base and revenue. This is more than just numbers – it's about fulfilling our mission of empowering therapists across the US. • You'll own the testing and optimization of channels including paid advertising (PPC), social media, direct mail, and email marketing, ensuring a seamless therapist journey from discovery to sign-up. Your work directly impacts therapists' experience with Heard and their ability to serve clients better. By constantly testing new approaches and championing innovative growth opportunities based on data and insights, you'll be a key driver of Herad's success.
Requirements
• 3-5 years of experience in growth marketing or a related field • Proven track record of success in driving user acquisition and growth • Strong understanding of digital and offline marketing channels and tactics (paid marketing, email marketing are most important) • Experience with owning, running, and analyzing growth experiments • Excellent analytical skills with a strong command of marketing analytics tools (e.g., Google Analytics) • Excellent communication and presentation skills • Ability to work independently and manage multiple priorities • Experience in a fast-paced startup environment • Experience with marketing automation platforms • Experience with A/B testing tools • Passion for our industry
Benefits
• Opportunity to revolutionize the mental health industry and build both relationships and teams that make a tangible impact on our customers and their patients • An environment that prioritizes your psychological safety always. We empower team members to be relentlessly curious and act with 100% ownership, believing that we can go the extra mile, together • Competitive salary package and benefits, which include flexible PTO, medical coverage, retirement support, and wellness stipends
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