Growth Marketing Manager
May 21
š¢ In-office - Manhattan
Description
ā¢ Create, manage and experiment with new user acquisition campaigns; work with cross functional partners to spec and build landing pages and flows that drive funnel demand and platform activationsā¢ Test, build, and iterate on new channels for acquisition and other revenue-generating campaignsā¢ Develop and implement ROI-first marketing strategies that drive the direction of landing pages, websites, copy, layouts and funnels that are designed to convertā¢ Analyze data to monitor revenue performance and uncover areas for improvement; prepare and present recommendations and findings from experimental data all the way up to exec teamā¢ Oversee campaign and content automation (including programmatic content) to achieve scale in marketing initiativesā¢ Work with channel leaders and analytics teams to set up a metrics monitoring system that sends the team alerts when conversion rates or CAC shifts outside of normal day to day fluctuationsā¢ Manage all things Martech, including but not limited to making sure our pixel events are always working properly for all channels and helping channel leads to implement new pixel events or in-app events through branch or segment when needed
Requirements
ā¢ 4+ years experience in a Growth Operations or Growth Marketing roleā¢ Proven success in implementing scalable acquisition campaigns, testing and building new channels, and improving the efficiency of a self-serve funnelā¢ Strong domain knowledge of marketing channels and marketing as a discipline, including experience operating paid and organic search, paid social, and landing page creation and optimizationā¢ Experience with martech tools, specifically fb events manager, fb conversion api, segment, google analytics, google tag manager, looker data studio, and branch.ā¢ Experience working at a high-growth company with a self-serve funnel and a range of customer sizesā¢ Highly analytical and results-driven executor that likes to move fast on projects and work hard to make a measurable impact to the marketing funnelā¢ Process-driven leader who can build scalable systems using automations and technologyā¢ Knowledge of HTML, CSS, SQL, Google Analytics, Data Visualization (eg, Looker), and Webflow
Benefits
ā¢ Flexible PTO ā¢ Competitive health & dental insurance options, with premiums partially covered by GG ā¢ Fertility and adoption benefits via Carrot and Kindbody ā¢ Generous, fully-paid parental leave policy ā¢ 401k benefit - employees are eligible to contribute starting day 1 of employment ā¢ Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses ā¢ Pre-tax commuter benefits ā¢ Dependent Care FSA ā¢ Home office stipend ā¢ Team Bonding: As a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year.
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