Product Marketing Manager

6 days ago

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GoodLeap

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🔆 GoodLeap is America's leading fintech for sustainable home solutions.

Clean energy financing • solar loans • Fintech • mortgage loans

501 - 1000

Description

• Go‐to‐Market Strategy Development: • Devise and implement innovative go‐to‐market strategies to drive adoption, customer satisfaction, and customer retention within the Fintech space. • Collaborate with cross‐functional teams to align marketing efforts with overall business objectives, embracing cutting‐edge approaches to stay ahead in the dynamic digital landscape. • Campaign Management: • Collaborate with the marketing, product, and sales teams to develop and execute go‐to‐market campaigns. • Implement and explore innovative approaches and technologies to optimize campaigns and achieve key performance indicators (KPIs). • Data Analysis and Reporting: • Utilize analytics tools to track, measure, and report on campaign performance. • Identify trends and insights to optimize go‐to‐market strategies, continually fostering a culture of data‐driven decision‐making. • Customer Acquisition: • Collaborate with the sales team to generate high‐quality customer leads for our strategic accounts. • Explore new and creative lead nurturing strategies to guide customers through the sales funnel. • Collaborate with the marketing team to create personalized digital marketing campaigns with messaging tailored to qualify leads.

Requirements

• Bachelor's degree in Marketing, Business, or a related field. • 5-7 years of relevant work experience in B2C or B2B2C product marketing, preferably within the Fintech or home improvement industries • Strong understanding of financial products and services • Proficiency in product marketing tools and platforms • Excellent analytical and data‐driven decision‐making skills • Exceptional communication and interpersonal skills