Marketing Manager - Social Media & Content

Yesterday

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Mockingbird

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Design, safety, and functionality, delivered directly to parents for a better price.

Baby Products • Kids Products • Direct To Consumer • E-commerce

11 - 50

Description

• Lead Mockingbird’s organic social channels focused on Instagram and TikTok • Evolve and expand existing social strategy for IG and TikTok • Manage part-time content creators and own our organic social content calendar • Ideate / brainstorm around organic social ideas regularly in partnership with content creators and Organic Marketing Director • Evaluate expanding organic social efforts to YouTube • Stay up to date on social trends and platform changes • Design, implement and manage processes for how creative content is organized at Mockingbird • Develop strategy for how Mockingbird approaches lifestyle content creation • Quarterback planning and execution of content creation • Manage social moderation strategy & oversee execution • Create and execute strategy for proactively engaging on social content • Create and execute strategy for proactively engaging with online parenting communities

Requirements

• Experienced marketer with a background working with B2C/DTC brands • Proven success managing organic social channels (with or without creating the content itself) and shaping social strategy • Deep expertise in both Instagram and TikTok, with general knowledge of YouTube • Ability to thoroughly understand a company’s consumer, speaking to them in a way that “just gets them,” while also understanding how to balance this consumer focus with business objectives • Thinks outside the box and is not afraid to take risks with new ideas they bring to the table • Excellent communication skills, including copywriting, fluent in adapting comms to a brand’s voice and to social channels and in infusing creativity into communication • Skilled at developing and implementing new processes • Past success working on cross-channel and cross-functional projects • Experienced in social media reporting, including identifying recommendations & optimizations based on the results • A self-starter who thrives in a fast-paced, sometimes ambiguous environment

Benefits

• Comprehensive medical / dental / vision coverage • Equity for every full-time employee • Unlimited Paid Time Off, including a minimum of at least 15 days off per year • 16 weeks of 100% paid Parental Leave for all team members who welcome a child into their family (whether through birth, adoption or foster placement), with an additional option for 4 weeks of unpaid leave and a Shadow Return week. • Family planning support through a complimentary Kindbody membership and medical plans that include coverage for fertility treatment and reproductive technology (fertility drugs, artificial insemination, IVF, and others) • 401(k) with no waiting period • Quarterly wellness stipend and annual work-from-home stipend • Discounted memberships to the Peloton app and OneEleven (financial wellness), plus 12 free virtual therapy sessions a year with Talkspace • Family & friends discount on Mockingbird products, plus free products for yourself when you join