HER is here to connect queer women, non-binary, trans and gender non-confirming folks.We want to connect you to your person.  A travel buddy, a friend in a new city, your ride or die, or love for life.From Profile Matching to Group Communities to our in person Events, HER is here for you.

HER App

Performance Marketing

Grow audience through strategic campaigns across various media channels.

• Create and execute innovative marketing campaigns that align with HER's brand voice and mission.
• Develop compelling content for organic social media, ensuring engagement and growth across platforms.
• Coordinate and manage content marketing initiatives, including blog posts, newsletters, and videos.
• Oversee the planning, creation, and distribution of content across HER’s social media channels.
• Utilize data-driven insights to optimize content performance and engagement.
• Foster a vibrant online community, encouraging user-generated content and authentic interactions.
• Craft and distribute press releases to secure media coverage and build brand credibility.
• Cultivate relationships with influencers, bloggers, and media outlets to amplify HER’s presence.
• Monitor and respond to social media mentions, ensuring positive brand representation.
• Develop and manage paid advertising campaigns across digital platforms to drive user acquisition and brand awareness.
• Collaborate with creative and analytics teams to produce compelling ad creatives and measure campaign effectiveness.
• Explore sponsorship opportunities and partnerships to enhance brand visibility.
• Ensure all marketing efforts consistently reflect HER’s brand values and personality.
• Monitor brand sentiment and market trends to adapt strategies accordingly.
• Report on campaign performance, providing insights and recommendations for continuous improvement.


Brand Performance Marketer

Sales

• Run the complete sales cycles from meeting to sold business
• Run customized pitches for a wide variety of prospective clients
• Negotiate and close deals, meeting revenue targets
• Have detailed knowledge of the digital landscape and feel comfortable selling Branded Content, Programmatic or Experiential.
• Experience working across multi-market campaigns and clients
• Work closely with other departments, marketing, design, finance, product and engineering teams.

Senior Sales Manager

Growth Marketing

• Drive revenue through user growth from acquisition, retention, and brand awareness
• Manage and lead a team of 5
• Work closely with the CEO and the leadership team
• Develop, plan, launch, and analyze customer acquisition and retention campaigns
• Own and manage core performance metrics
• Build a world-leading brand through content, social media, and partnerships
• Collaborate with cross-functional teams to champion a testing culture
• Create and execute a strategic vision for all types of marketing
• Incorporate customer feedback to make long-term improvements
• Optimize ads, email capture, and landing pages
• Recruit and nurture a talented marketing team


HER App Jobs in New York City

HER App

Brand Performance Marketer

HER App

Senior Sales Manager

HER App

Head of Marketing - Growth

HER App