Influ2
We make sure your ads find exactly the right person and drive engagement that results in sales.
Account-based marketing • Person-based marketing • Account-based advertising • Person-based advertising • B2B marketing
51 - 200
Senior Product Marketing Manager
August 21
🏡 Remote – New York
Influ2
We make sure your ads find exactly the right person and drive engagement that results in sales.
Account-based marketing • Person-based marketing • Account-based advertising • Person-based advertising • B2B marketing
51 - 200
Description
• Go-to-market strategy: Develop and implement go-to-market plans for new and existing features and products. Collaborate with product management, sales, customer success, and customer marketing teams to ensure successful launches. • Product positioning and messaging: Create clear and compelling product positioning and messaging that resonates with our target audience. Develop and maintain key messaging documents and sales enablement materials. • Market research: Conduct market research to understand customer needs, market trends, and competitive landscape. Use these insights to inform product development and marketing strategies. • Content creation/enablement: Develop high-quality marketing materials, including product demos, videos, white papers, presentations, and more. • Campaign management: Partner with demand generation and customer marketing teams to plan and execute integrated marketing campaigns that drive product awareness and product adoption initiatives. • Customer engagement: Partner with customer marketing on customer voice initiatives such as surveys, beta programs, advisory boards, and virtual product roundtables. • Performance tracking: Measure and analyze the effectiveness of product marketing initiatives. Use data to optimize strategies and report on key performance metrics.
Requirements
• 5+ years of experience in product marketing within the B2B Tech industry. • Proven success in developing and executing go-to-market strategies. • Experience collaborating with cross-functional teams, including product management, sales, customer marketing and customer success. • Proficiency with tools such as HubSpot, Salesforce, Pendo, Zendesk. • A degree in marketing, business, or a related field is preferred but optional; what matters most is your proven track record.
Benefits
• Join a collaborative and innovative team with a flat organizational structure. • Gain exposure to leading companies in various industries and actively contribute to their success. • Remote work flexibility with no fixed working hours; work where and when it suits you. • Unlimited Paid Time Off (PTO) policy to ensure a healthy work-life balance. • Excellent Insurance Plan, which includes Medical, Dental, and Vision.
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