VP of Marketing

August 26

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Marker Learning

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Affordable, quality learning disability evaluations and support. Because no two minds think alike.

Special Education • Psychology • Dyslexia • TelePsychology • Digital Health

11 - 50

Description

• Develop and execute a comprehensive marketing strategy that aligns with Marker Learning’s business objectives and growth goals • Refine the company’s brand positioning and messaging ensuring clear differentiation in the market, and one that resonates with target audiences, including, special education leaders, school and private psychologists, and other key stakeholders • Establish Marker as a thought leader in the space and develop a comprehensive content strategy that educates, engages, and nurtures prospects through the buyer’s journey. • Drive demand generation and lead acquisition to attract and engage target customers, generate qualified leads, and nurture them through the sales funnel utilizing an omni-channel marketing approach. • Build, lead, and mentor a high-performing marketing team, fostering a culture of creativity, accountability, and continuous improvement. • Implement and manage Account-Based Marketing (ABM) strategies to target high-value accounts, tailoring campaigns to meet the specific needs of key decision-makers. • Plan and execute events (webinars, conferences, trade shows) that generate leads, build relationships, and enhance brand presence in the special education sector. • Own product marketing and collaborate closely with the product team to understand customer needs, develop compelling messaging and positioning, and launch new products successfully. • Create a robust marketing analytics framework to track campaign performance, user engagement, and conversion rates at both the individual and district levels. • Set clear KPIs for all marketing activities, with a strong focus on tying marketing efforts to measurable ROI and continuously optimize marketing strategies based on data insights and market feedback.

Requirements

• Advanced marketing experience, with a strong background in enterprise SaaS or similar business models. • At least 5+ years in a leadership or managerial specific role, with a strong willingness to roll up your sleeves and actively contribute to the work, not just oversee it. • You thrive in a fast paced startup environment with an ability to seamlessly adapt to change. • Background in edutech or mental health fields not required but a plus • Proven track record of developing and executing successful marketing strategies that have driven significant business growth, increased brand awareness, and improved customer engagement. • Demonstrated success with Account-Based Marketing (ABM), events marketing, content marketing and demand gen. • Excellent communication and interpersonal skills, capable of effectively conveying complex ideas to non-technical audiences • Ruthless focus on ROI and extensive experience interpreting marketing analytics data and making data driven decisions • Creative thinker with a propensity for building a culture of testing, measuring, and innovating to excellence.