Lifecycle Marketing Specialist

August 14

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MoneyLion

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America's most powerful financial membership. Borrow, save, invest, and earn – all in one app.

Alternative Financial Services • Big Data • FinTech • Online Lending • Financial Wellness

201 - 500

💰 $250M Post-IPO Equity on 2021-09

Description

• Play a pivotal role in managing and enhancing the member experience • Focus on driving customer account growth and retention within our Marketplace Partner Solutions team • Develop and implement strategies to boost product adoption, elevate account growth, and improve user retention

Requirements

• Minimum of 2 - 4 years experience developing end-to-end lifecycle campaigns, from conceptualization to measurement • Experience driving channel strategy to support new products • Experience assessing opportunities and optimizing across the member funnel • Shown success in working with cross-functional teams to complete shared goals that are based on data-informed hypotheses and ambitious experiments • The ability to interpret data, ask the right questions, analyze campaign results and find opportunities to improve and optimize performance going forward, communicating those insights and plans to partners • Experience with key marketing platforms (Iterable, Amplitude, Segment Engage, AI tools a plus) • Strong self-starter who is adaptable and thinks critically to develop creative solutions with limited resources

Benefits

• Competitive salary packages • Comprehensive medical, dental, vision and life insurance benefits • Wellness perks • Paid parental leave • Generous Paid Time Off • Learning and Development resources • Flexible working hours