Growth and Product Marketing Manager
13 hours ago
🏢 In-office - Manhattan
Description
• As Partiful's first Growth & Product Marketing Manager, you will play a key role in driving user acquisition and product usage. • You’ll develop feature launch strategies and execute end-to-end marketing campaigns, while optimizing Partiful’s product positioning to increase growth and engagement. • Define and refine product and feature positioning to make Partiful's unique value propositions resonate with target audiences. • Collaborate with our Product Engineering team to develop and execute go-to-market strategies for new features and product launches. • Design and implement end-to-end marketing campaigns that drive growth and product adoption, while tracking and reporting key growth and performance metrics to assess and optimize results. • Work with our Business Operations team to analyze data, gain deep insights into user needs and behaviors, and identify new growth opportunities. • Partner with our Community team to create high-quality marketing content (e.g. blog posts, case studies, product demos, social posts, feature guides, in-app messaging, hiring and managing content creators) to highlight product features and success stories.
Requirements
• You have 5+ years of experience in growth marketing, product marketing, or a similar role at a consumer company, and 2+ years of experience working at a consumer startup • You’ve launched lots of features for consumer apps and know what works (and doesn’t) • You deeply understand consumer user profiles and know how to make them care about — and use — a product. • You're familiar with SEO, ASO, and other growth marketing strategies • You have a playbook of refined (and where appropriate, unique) marketing strategies, but aren’t afraid to experiment • You love owning the tactical execution of marketing campaigns, not just the strategy (e.g., jumping in to create content yourself if it's needed for a campaign) • You’re experienced at turning data into actionable insights • You move fast, have an ownership mentality, and excellent communication and collaboration skills • You have experience with marketing automation tools and analytics platforms (e.g., Amplitude)
Benefits
• 401(k) with up to 6% matching • Comprehensive health, dental, and vision insurance for you and all your dependents (FSAs and HSA plans available) • Free OneMedical membership, telehealth, and virtual mental health services • Commuter benefits & contributions towards ClassPass and Citibike memberships • Unlimited vacation (minimum 3 weeks required) • Quarterly stipend to plan your own party and dogfood the product • Quarterly travel benefit & semiannual team off-sites • Get invited to exclusive parties 🎉
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