Marketing Manager
May 2
🏡 Remote – New York
Description
• We are seeking an innovative and curious Marketing Manager to help scale our marketing efforts across multiple channels: • Develop strategies to increase awareness of Pattern Data through content marketing, social media, digital marketing, direct mail and events. • Grow and execute demand generation campaigns to drive qualified leads and accelerate sales pipeline. You’ll work with digital advertising agencies to maximize these efforts, which include providing updated copy and assets for campaigns, working with sales to target the right audiences per campaign, and determine success of each campaign). • Collaborate with the sales team to optimize lead generation strategies and ensure marketing qualified leads are effectively passed to sales for conversion. • Design and develop marketing materials and landing pages to support all campaigns or events. • Manage and execute content marketing activities - including the ideation, writing, publishing of multiple blogs per month that play an integral part in cold outreach, nurture, SEO and overall thought leadership. • Project manage and complete assigned tasks related to marketing content, virtual and in-person events, team operations, reporting, and more • Create and execute a comprehensive social media strategy, including post ideation, creation, design of assets (we love Canva), receiving approval, scheduling posts, engagement and company-wide notifications to help amplify posts • Manage and execute our event marketing strategy: this will be a combination of identifying the right sponsorship level at the right event, as well as managing internal events (either hosted by Pattern Data or with a strategic partner).
Requirements
• 5+ years of experience in a dedicated marketing role, ideally at a start-up. Bonus points if you’ve worked in the legaltech space. • Proficiency in the following software/tools: • Must have: Hubspot, Canva, Google Suite (especially Slides, Docs, Sheets), Google Analytics, social media platforms (LinkedIn, Facebook, X) • Bonus: Photoshop, Illustrator, basic video editing/producing • Proficient storyteller: including marketing data analysis, determining what to scale and what to stop, and identifying next steps to leadership. • Self-starter: we’re growing quickly and need managers that can present a vision/strategy to leadership and execute on their own. • Proven ability to work cross-functionally: including understanding how marketing will be impacted by our product roadmap, new tech launched, user stories from client services, and promoting Pattern Data’s growth.
Benefits
• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service
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