Trade Marketing Manager

Yesterday

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Bringing the best out of the flower so it can bring the best out of you.

technology • vaporization • vaporizers • portable vaporizers • hardware

51 - 200

Description

• Oversee the regional trade budget, focusing on driving brand awareness and maximizing ROI. • Collaborate closely with cross-functional teams to execute impactful regional marketing activations. • Execute against brand calendar, including the delivery of all trade materials, in a timely manner • Coordinate engagement opportunities within a door with the Sales team, and lead implementation • Maintain brand consistency across all touchpoints to ensure clarity of marketing messages • Evaluate the performance and success of trade marketing programs and optimize accordingly • Influence the creation of effective marketing tools and collateral to support sales efforts. • Foster relationships with key agencies and partners to deliver high-impact campaigns. • Stay informed on the legal and market landscape to identify new opportunities and drive innovation • Manage regional storage unit to ensure it is properly stocked for the market

Requirements

• 4+ years in trade marketing, preferably in regulated consumer products • Understanding of the Massachusetts and New York legal cannabis markets a big plus • Strong project management and organizational skills with the ability to juggle multiple priorities • Excellent communication and collaboration skills, with experience working cross-functionally • Experience managing budgets and optimizing spend to drive business results • Ability to track, analyze, and report on key performance metrics from in the field • Creative thinker with a passion for building and growing brands

Benefits

• Competitive compensation, equity & bi-annual performance reviews • Fully funded comprehensive medical, dental, and vision coverage • 401K plan • Generous PTO policy • Paid Parental Leave • Monthly wellness reimbursement • Cell Phone reimbursement • Employee Purchase Program for discounted PAX devices • Weekly catered lunch, endless snacks and beverages • Dog Friendly HQ in the Mission District of San Francisco • Employee Assistance Program including access to online legal support