Director of Digital Marketing

April 9

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Radar

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Radar is the leading geofencing platform. We help you build amazing location-based product and service experiences.

51 - 200

Description

• Lead digital marketing strategy and execution: build pipeline from digital marketing initiatives, including but not limited to SEO, paid search, paid social and other digital/traditional channels • Own ongoing optimization efforts of all digital marketing campaigns, including daily budget monitoring, bid management, keyword research, and on-site conversion and keyword strategy based on performance history • Enhance our digital ABM strategy that drives top of funnel lead generation and accelerates existing pipeline • Monitor and evaluate campaign performance and maintain daily, weekly, monthly, and quarterly reporting to ensure KPIs are met • Develop and present actionable, data-backed recommendations and insights that inform changes that improve performance

Requirements

• 5-7 years of digital marketing experience, specifically in SEO, paid search and paid social. Experience at a B2B SaaS company is a must • SEO expertise and proven track record of driving organic pipeline • Google Adwords certification • Exceptional organizational skills and attention to detail with the ability to prioritize and balance multiple projects in a fast paced environment • Excellent verbal, written and interpersonal skills, with the ability to articulate campaign messaging effectively, and build strong, productive relationships with vendors, and cross functional teams

Benefits

• Competitive compensation package and equity plan • Medical, dental, and vision plans with 100% premiums covered for you • 401(k) plan with a generous employer match • Unlimited PTO vacation policy • Paid parental leave • Weekly catered breakfast and lunch at our NYC office • Free CitiBike membership (if based in tri-state area) • Fitness discount and wellness programs via Gympass