Senior Manager, PR and Influencer Relations

2 days ago

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Rent The Runway

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We are tackling invigorating challenges everyday as we transform the way modern women get dressed - come join us!

retail • technology • fulfillment • logistics • innovation

501 - 1000

💰 $5M Venture Round on 2020-06

Description

• Manage brand-building activities including, but not limited to, earned media strategy development, editorial placement, consumer affiliate program, brand-accretive partnerships, relationship building with media, consumer thought leadership, IRL events, VIP, influencer and celebrity relations and product launches. • Activate creative consumer campaigns that map to business objectives, while generating media coverage and driving organic site traffic. • Mine for and execute organic storytelling moments based on social media news cycle. • Partner closely with the marketing growth team to drive affiliate media goals. • Cultivate and maintain close relationships with consumer/fashion reporters; proactively pitch story ideas to journalists and follow up with editorial opportunities. • Grow RTR organic VIP advocate community to include stylists and other women of influence. • Develop and implement organic celebrity seeding & stylist seeding program. • Manage IRL brand activations in partnership with agency and cross-functional stakeholders, creating and driving earned media opportunities. • Write, edit, and proofread materials including but not limited to press releases, pitches, fact sheets, media lists, etc. • Manage an agency team and keep the team running smoothly which includes being able to manage the team’s budget, track media placements, and media monitoring.

Requirements

• You have a passion for translating the cultural zeitgeist and social chatter into earned media and social media impressions. • You have a BA or BS with a minimum of 7+ years experience in a public and influencer relations role (either in-house or at an agency). • You will have demonstrated relationships, success and expertise in fashion, and/or with lifestyle or disruptive DTC brands. Fashion experience is a must. • You have strong media relationships with a proven track record of securing feature stories across all forms of media. • You have the ability to connect the dots between PR and revenue-driving, priority business outcomes. You will be able to track earned media and influencer reach to continue to drive brand affinity. • You have the ability to work independently, exercise good judgment, adapt quickly and prioritize in a fast-paced environment. • You have a bias towards action: takes initiative, anticipates next steps and sets high standards in all they do. • You work well with others and have the confidence to take the lead when necessary while remaining flexible to support team members as needed. • You have a bold, creative, and thoughtful approach to work product and regularly brings forward new ideas. • You have exceptional attention to detail.

Benefits

• Paid Time Off including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family. • Universal Paid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention. • Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun! • Exclusive employee subscription and rental discounts - to ensure you experience the magic of renting the runway (and give us valued feedback!). • Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first and we’ve got you covered. • 401k match - an investment in your future. • Company wide events and outings - our team spirit is no joke - we know how to have fun! • Office centric work - our corporate employees and technical leaders have the option to work remotely on Fridays, in accordance with Company policies.