Digital Manager, Influencer Strategy
August 29
🏢 In-office - Manhattan
Description
• Develop influencer strategies and solutions across a number of industries, verticals, and brand programs to drive client success and grow relationships • Recommend the optimal influencer approach relevant to a client’s objectives • Regularly identify and vet new and up-and-coming influencers for current and future programs • Create and maintain meaningful relationships with influencers to deliver above and beyond content and engagement • Serve as a liaison between client teams and influencers to deliver mutually beneficial results • Collaborate with the team to brainstorm creative ideas and initiatives as well as provide content direction and recommendations • Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients • Brief influencers and strategically review content, providing assistance with social captions, visual direction, and point-of-view • Support – remote and/or in-person – with influencer engagements including events and activations • Ensure all influencer efforts, both paid and organic, meet client and FTC guidelines • Develop recap reports upon campaign execution that measure performance, outline key takeaways and evaluate overall value • Serve as an ambassador of Golin’s influencer capabilities as it relates to organic and new business opportunities • Advise clients on and execute paid social media campaigns • Serve as expert in integrated digital programs across, paid, owned and earned media in social campaigns • Cultivate a culture of support, growth and partnership among team • Foster and maintain productive and influential client relationships • Serve as culture builder and mentor, driving innovation and ideas while sparking team members’ careers
Requirements
• Bachelor’s degree in marketing, communications or related field • 3-6 years’ experience at a digital, advertising, media or PR agency • Deep understanding of social media and digital marketing, specifically influencer strategy • Passion for uncovering the latest digital marketing and social media platforms and tools • Excellent verbal, written, presentation and problem-solving skills • Strong organizational skills and detail-oriented • Existing relationships with influencer networks, individual influencers and influencer agents • In depth knowledge of working in paid influencer programs including influencer identification, management and measurement tools • Experience creating and executing paid/organic social and digital influencer campaigns • Ability to execute and measure multifaceted campaigns, applying analytics to assess results and provide insights • Experience executing brand-level social media strategies and ability to communicate them with complete digital fluency • Ability to integrate campaign elements across earned, owned and paid media • Highly adaptable with ability to shift priorities in real-time to meet client needs
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