Director of Brand Marketing and Communications
June 26
🏢 In-office - Manhattan
Description
• Provide the leadership, strategy and vision to develop a comprehensive communications strategy for both internal and external audiences to elevate ResortPass’ brand position and awareness • Shape the core brand identity and messaging strategy, ensuring alignment with company values and goals. • Lead all facets of communications including consumer and B2B. • Codify key thought leadership topics and execute a roadmap to build ResortPass’ credibility. • Own and develop a strategy for executive thought leadership that elevates the company and CEO’s profile. • Directly manage the relationship with our PR firm to secure regular, high impact earned media. • Drive campaign development across various channels to help ResortPass increase cultural relevance, awareness, and overall conversion with both consumers and B2B audiences. • Monitor market trends and competitive landscape to inform brand strategy and maintain our first-mover position in the market. • Be a steward of the brand internally and externally, ensuring all channels and departments are working toward the same brand vision and brand personality comes across in everything we do. • Lead consumer research and messaging development, creating a constant stream of insights to iterate on how we talk to consumers and evolve the brand. • Write and develop key messaging and marketing copy for high visibility marketing channels and campaigns. • Support on influencer, brand partnership, organic social and other brand channel initiatives as needed.
Requirements
• Cross-Functional Leadership: Outstanding leadership skills and an ability to work with different stakeholders and teams at all levels, across functions and drive change. • Strong Communication and Executive Presence: You have excellent written and verbal communications skills with the ability to distill complex technical concepts into clear and intuitive communications. • Bias for Action: You move quickly and don’t overthink things when they don’t need to be. • Scrappy: You’re willing to get your hands dirty and think creatively to get things done in an early stage startup environment • Take Ownership: You own your results – the good and the bad – and take insights and learnings to heart that can continue propelling your work forward. • Expert at Your Craft: You’re a seasoned brand and comms marketer who comes to the table with a point of view, deep expertise, and strong industry contacts. • Thrive in Ambiguity: You’re used to making sense of open and less structured mandates and turning them into something successful. • Humility: You have an opinion, but aren’t afraid to be proven wrong and are open to suggestions on what tool or technique is best to most efficiently solve a problem. • A minimum of 10 years experience in communications and/or brand roles, with at least several spent in a startup environment and in a leadership position. • You’re a good person. While building a startup is hard, being a good person is not. We are creating a culture of people with whom you would look forward to working. While we offer incredible experiences to our guests, it is just as important to us to foster an incredible culture for our employees.
Benefits
• Health, Dental & Vision — We're deeply invested in the health and well-being of our team and are proud to contribute to the monthly premiums of these insurance plans. • Stock Option Plan — We offer employees the opportunity to become part-owners in our mission. Let’s redefine what it means to be a guest, together. • 401k plan — Save for your future with a 410k plan offering. • Unlimited Paid Time Off (PTO) — Enjoy life away from work to be inspired and fully recharge with unlimited paid time off. • Annual ResortPass credit — Our mission is to bring delight and relaxation to people around the world; including our employees! Access private beaches, deluxe saunas, awesome pools, and much more with your annual credit.
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