Director of Retail Sales

August 8, 2023

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Rootine

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Optimizing health and human performance with precision nutrition.

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💰 $10M Series A on 2022-09

Description

• Rootine’s Director of Retail Sales plays a critical role in the strategic and operational leadership of a high-growth DTC e-commerce CPG brand expanding into brick-and-mortar retail. They are responsible for overseeing all commercial aspects of the retail business to drive growth, increase revenue, and enhance the company's market position. As a key member of the leadership team, the Director of Retail Sales reports directly to the Head of Revenue and collaborates with other functional heads. • Responsible for owning and managing both online and offline sales channels for retail expansion. • You will deliver year-over-year sales growth by pursuing new retail opportunities, developing relationships with key brokers and retail buyers, and launching new products, and improving the company’s market position. • Develop and execute comprehensive sales strategies to achieve revenue targets. • Identify potential new retail partners and distribution channels to grow the brand’s presence. • Lead negotiations with key accounts and retailers to secure advantageous deals. • Alongside finance team, develop FP&A model for each opportunity and ensure alignment with Rootine’s financial objectives. • Facilitate the onboarding of new bricks-and-mortar retail and online marketplaces, ensuring all deliverables are provided on schedule by internal teams. • Ensure a high level of customer satisfaction by monitoring customer feedback and addressing issues promptly. • Build promotional plans by customer for each key selling season. Collaborate with the marketing team to create and implement effective marketing campaigns that promote brand awareness and drive customer acquisition. • Oversee the development of product positioning, packaging, and pricing strategies to maximize profitability. • Implement customer loyalty programs and retention strategies to foster long-term relationships with customers. • Develop and monitor financial KPIs related to commercial activities, ensuring adherence to budget and profitability goals. Prepare regular reports for the executive team on commercial performance and growth opportunities. • Monitor market trends, customer insights, and competitor activities to refine marketing strategies and ensure the brand remains competitive. • Foster a positive and collaborative work environment, encouraging professional growth and development among team members.

Requirements

• You would be a great fit for this position if you have 5-10 years of proven track record of success managing and growing wholesale and retail accounts in CPG. A plus if you have experience with a brand that brand that’s made a successful leap from DTC sales to bricks-and-mortar distribution. • Demonstrated experience in leading sales and marketing strategies that deliver measurable results, including ownership of buyer/merchant relationships and responsibility for creation and delivery of product pitches. • Strong communication and negotiation skills to build relationships with key stakeholders. • Strong project management experience to help bring buyer-suggested innovation or product requests to life from the ground up. • Requires some travel for customer meetings, trade shows, store checks, and customer presentations. • A self starter who is highly organized and detail-oriented, with the ability to manage multiple projects and priorities in a fast-paced environment. • Analytical mindset with the ability to use data-driven insights to make informed business decisions. • Passion for start-ups and rapid growth is a must.

Benefits

• Dynamic, fun work environment with a highly talented team • Early-stage startup experience • Remote-first team, with HQ in Nashville • Rapid growth opportunities • Unlimited vacation • Competitive salary with equity potential