Vice President (Senior Director), Performance Marketing

August 16

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Help the world experience more live.

tickets • internet and technology • data analysis • and sports • entertainment

501 - 1000

💰 $238M Series E on 2022-08

Description

• Lead the development and execution of data-driven and cost-efficient strategies to drive paid and organic user growth across various channels, including paid search, search engine optimization, and programmatic advertising • Optimize all facets of performance marketing, including bid strategy, landing page, ad creative and rotation, and audiences • Translate strategies into detailed budget and channel plans, working closely with Finance to update forecasts and report weekly, monthly, and quarterly actuals • Drive efficiency and performance through the use of data science and automation. • Partner with our Product team to optimize customer journey through rigorous testing and experimentation • Partner with the Finance, Data Science, and Analytics teams to develop a measurement stack to monitor and improve channel performance, enhance KPI tracking, conduct quantitative analyses to inform growth strategy, ensure accurate and timely reporting of campaign results, build a testing framework, evolve marketing attribution and incrementality, and measure customer LTV • Lead, develop, and manage a growing team of performance marketers to effectively and efficiently deliver results based on clear goals • Oversee relationships with vendors, partners, platform account managers, and other partners to test new service offerings, channels, and capabilities

Requirements

• 8+ years of paid marketing experience managing complex campaigns, multi-million dollar budgets, and being accountable for a marketing channel P&L • 6+ years of management experience, with a track record of helping team members grow in their roles • Ability to recruit, grow, and develop excellent marketing talent • Exceptional analytical skills-ability to structure and parse qualitative and quantitative data, formulate and test hypotheses, synthesize findings, and draw insights and conclusions that you can translate into actionable recommendations • A strong problem-solving track record: ability to think through unique problems with no set guide and design and execute a path to a solution. You can transition effortlessly between big-picture strategy and tactical problem solving • Entrepreneurial-an ownership mentality and a bias towards action; you can build something out of nothing and have the ability to start projects with minimal oversight

Benefits

• Equity stake • Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely • A WFH stipend to support your home office setup • Unlimited PTO • Up to 16 weeks of paid family leave • 401(k) matching program • Health, vision, dental, and life insurance • Up to $25k towards family building services • $500 per year for wellness expenses • Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical • $120 per month to spend on tickets to live events • Annual subscription to Spotify, Apple Music, or Amazon music