Content Strategist
August 27
🏡 Remote – New York
Description
• Create compelling email marketing content led by a defined strategy • Conduct Test and Learn plans aligned with client goals to continuously optimize campaigns • Build, maintain, and evolve content plans • Contribute to the development of email marketing strategies and roadmaps • Collaborate with data and strategist counterparts to analyze email performance and translate into tangible insights • Identify opportunities to test, iterate, and optimize campaigns • Cultivate a strong understanding of client’s brand voice and apply it to copywriting • Collaborate with design and development teams to create cohesive, visually appealing emails that follow best practices • Stay up-to-date on email marketing trends and best practices • Manage multiple projects and deadlines simultaneously • Clearly and confidently communicate with clients and internal teams
Requirements
• 5+ years experience as a Content Strategist or similar role • Strong understanding of email marketing best practices and industry trends • Excellent writing and editing skills with a keen eye for detail • Ability to develop and maintain content calendars • Strong analytical skills to measure and optimize email performance • Proficiency in using data and analytics to glean insights and inform content decisions • Excellent communication and collaboration skills • Strong presentation skills • Working knowledge of WCAG as it applies to email • Ability to work effectively in a fast-paced, deadline-driven environment • Experience in Financial Services industry preferred
Benefits
• Medical • Dental • Vision • STD/LTD • Life/AD&D • Flexible Paid Time Off • Various other ancillary benefits and perks
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