Senior Data Analyst, SEM

August 5

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Sojern

WebsiteLinkedInAll Job Openings

Born for Travel. Built for Performance.

Online Advertising • Travel Marketing • Facebook Marketing • hotel marketing • Travel Advertising

201 - 500

💰 $120M Series D on 2018-11

Description

• The Marketing Analyst team plays a crucial role in innovating and validating new capabilities within Sojern’s marketing platform • Collaborate across functional teams to enhance the performance, delivery and efficiency of Sojern’s AI marketing products • Utilize analytical tools to monitor and analyze key performance metrics, providing regular updates and actionable insights to stakeholders to enhance SEM efforts • Conduct comprehensive research and analysis to uncover opportunities for scaling SEM automation and optimization • Stay informed about industry trends and changes in search engine algorithms to continuously refine and adapt strategies • Assess and address performance opportunities within the product • Collect feedback from peer analyst teams and provide training on new features/algorithms • Execute AB testing and analyze results to inform data-driven decisions for ongoing optimization and automation

Requirements

• Strong problem-solving and analytical skills to develop hypotheses, diagnose, and optimize campaigns running at scale for improved performance and margin • Ability to rigorously dig into large datasets to identify patterns/insights and drive data-driven decision-making • Intermediate/advanced level of proficiency in using analytical tools and techniques to gather, analyze, and interpret relevant data for informed decision-making including: • SQL expertise to extract and troubleshoot data from multiple sources • Tableau expertise to visualize and communicate insight • Spreadsheet usage (e.g. Microsoft Excel, Google Sheets) including pivot function and formulas • 5+ years of relevant work experience with 2-4 years of extensive SEM platform expertise (Search Ads 360, Google Ads/Google Ads Editor, Microsoft Ads/Microsoft Ads Editor), including campaigns execution, keywords generation, performance evaluation against predefined goals, and improvement opportunities identification • In-depth SEM knowledge of SEM campaign setup, structure, management, and optimization • Strong verbal and written communication skills to collaborate effectively across teams and present findings to internal/external stakeholders, influencing product roadmaps and the development of machine learning systems • Ability to collaborate across time-zones and adjust priorities as needed • Strong attention to detail ensuring accuracy and precision in data analysis, project documentation, and business requirement gathering • Bachelor’s degree in a quantitative discipline such as Business, Economics, Marketing, Finance, Accounting, or Mathematics is required • Ideal: some knowledge of Python scripting, experience of executing and analyzing AB tests

Benefits

• Competitive compensation packages, stock options offered to every employee, Bonusly program to reward and recognize team wins and performance, plus employees can take up to 40 hours of paid time per year to volunteer and give back to the community • Flexi-Friday benefit, hybrid or remote work options for most roles, time-zone friendly work hours with async collaboration • Team offsites planned annually, six employee resources groups, regular virtual and in office team building events, monthly company All Hands & leadership Q&As • PTO allowance to recharge, comprehensive healthcare options, paid parental leave (16 weeks for birthing parents; 12 weeks for non-birthing parents), retirement contributions and investment options (for applicable locations), travel benefits (hotel stay benefit & IATA membership), plus mental health, wellness & financial health resources • Learning & development stipend, mentorship program, career development programs, leadership training • Home office tech set up (laptop, monitor, keyboard, mouse), monthly internet and phone allowance, modern tools to communicate and collaborate (Slack, Google Suite)