Vice President - Product Marketing

July 30

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Sonatype

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Bringing you a better way to build software.

Open Source • Open Source Governance • Management and Compliance • Repository Management • DevOps

501 - 1000

💰 $80M Private Equity Round on 2018-09

Description

• Lead all aspects of global product marketing function in a fast-paced, high-growth private-equity backed DevSecOps product company. • Define team-wide metrics and annual and quarterly plans and oversee the functional budget. Develop and deploy team-wide key competencies and best practices that strive to retain and grow talent. • Serves as chief product advisor to executive leadership on Sonatype’s platform and product value messaging. • Inform and drive comprehensive messaging and positioning strategies, ensuring maximum impact for product releases, lead generation, launch strategies, revenue growth, and enablement. • Oversees competitive marketing intelligence programs (e.g., competitive intelligence, win/loss analysis, market intelligence). Analyze market intelligence and provide strategic insights that drive decisions throughout the organization. • Lead Analyst Relations. Build and maintain strong relationships with industry analysts and influencers. Implement strategies to support positioning that keeps Sonatype ahead of the competition and well-positioned within analyst reports. • Collaborate with customers, product management, sales, and marketing teams to ensure alignment on product messaging, launch strategies, event demonstrations, and sales enablement. • Contribute to creating high-impact content communicating our value proposition, including sales pitch decks, white papers, product videos, and web/digital assets. • Support the marketing team with demand generation campaigns and product launches and ensure technical accuracy in marketing materials. • Design a competitive intelligence program that compliments product roadmap priorities and sales enablement.

Requirements

• 5+ years experience leading a product marketing, customer success engineering, or sales engineering function at a growth technical product company focused on B2B • Experience in DevSecOps or open source software industry preferred • Experience in a high-growth, fast-paced environment preferred • Hands-on technical or sales experience is a strong plus • Ability to effectively lead sales enablement and training • Understanding and simplifying challenging technical content • Knowledge of trends and strong curiosity about learning new things • Exceptional interpersonal, written/verbal communication skills and attention to detail • A technical bachelor's degree is preferred

Benefits

• 2023 Fast Company Best Places for Innovators • 2023 Leader in Forrester-Wave for Software Compensation Analysis • 2023 Gartner's Magic Quadrant • 2023 Software Report's Top 100 Software Companies • 2023 BuiltIn Best Places to Work • 2022 Frost & Sullivan Technology Innovation Leader Award • 2022 PeerSpot Silver Peer Award in Software Composition Analysis • 2022 Tech Ascension Best DevOps Security Solution Award • 2022 NVCT Cyber Company of the Year • Company Wellness Week - We shut down company operations for a week to enable all employees to spend time pursuing personal growth and enjoying much needed and deserved rest. • Diversity & Inclusion Working Groups • Parental Leave Policy • Paid Volunteer Time Off (VTO)