Director of Integrated Marketing
June 3
🏢 In-office - Manhattan
Description
• As our Marketing Lead, will be a core part of the team at Summer Health and will oversee the marketing function for the business. You will lead, oversee and execute all aspects of the company’s marketing strategy and initiatives, including growth, brand strategy, community, content, partnerships, performance, lifecycle, analytics and social marketing. You will be responsible for expanding upon our existing brand identity. You will partner closely with the broader organization to engage new and existing members. You will also support growth by building a strategic marketing agenda across paid, owned and earned channels. This is a full-stack marketing role that requires both strategy and execution, while fostering a spirit of shared mission and purpose.
Requirements
• Customer obsession: you understand our customers intimately. • 8+ years in marketing with at least 3 years at an early-stage startup or hyper-growth company • A proven leader with at least 3 years of management experience, plus a track record of building and nurturing high-performing teams • A structured thinker, with demonstrated ability to design and execute growth and marketing strategies that scale and leveraging brand as a business growth lever • Exposure to many facets of marketing: brand, product, growth, lifecycle, PR/comms, community, social, etc. • Strong grasp of consumer insights and a customer-centric mindset. Desire to understand the members’ motivations and customer experience • Strong understanding of when and how to work with freelancers and agencies to get the best output (and when to bring work in-house) • A data-driven mindset focused on setting, measuring, and attaining KPIs • A natural collaborator and clear communicator who seeks out feedback and ideas from team members
Benefits
• Competitive base salary. • Equity compensation. • Non-accrual PTO. • Medical insurance. • Dental and vision insurance. • One Medical membership. • Retirement 401(k). • Workstation setup. • Monthly book club lunches. • Parental leave.
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