Senior Marketing Manager

August 1

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TechnologyAdvice

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TechnologyAdvice is a full-service B2B media company that delivers marketing and data for 600+ technology companies.

Software Reviews • Demand Generation • Online Marketing • Content Syndication • B2B Lead Generation

201 - 500

Description

• Plan and execute integrated marketing programs to identify, educate, and qualify new leads within our target markets and Ideal Customer Profiles • Manage a wide range of lead acquisition, field marketing, and demand generation programs including events, webinars, paid media, influencer partnerships, content activations, ABM campaigns, and more • Create segment-specific and region-specific marketing strategies to build awareness and generate demand within various market segments • Partner closely with the broader Sales and Marketing teams to build and launch high-impact Account-Based Marketing programs • Work closely with the Sales Development Rep (SDR) team to optimize lead follow-ups and downstream pipeline development • Manage an annual budget of $1M+ and partner with the Revenue Operations team to track and report on marketing-sourced leads and pipeline, as well as campaign-based ROI • Grow the demand generation program and team as we see positive results and the opportunity to scale • Participate in TechnologyAdvice’s new “Marketing Insiders” thought leadership program to build a highly engaged audience of B2B marketing and demand gen professionals via incredible videos, podcasts, reports, memes, social media content, and more - a great opportunity to build your personal brand in the marketing community • Some travel within North America is expected for this role to support trade shows, events, and field marketing activities

Requirements

• 5+ years of professional experience in B2B Marketing • 3+ years of experience in Lead Generation, Field Marketing, Demand Generation, or related roles • Genuine passion for understanding buyers and developing creative campaigns • Strong ability to work collaboratively with cross-functional teams • Detail-oriented, organized, and able to manage multiple projects simultaneously • Hands-on experience with lead acquisition, lead nurturing, campaign management, and paid media optimization as well as marketing automation and lead generation technologies (we’re a HubSpot shop) • Experience with Account-Based Marketing and Intent Data solutions is a bonus • Able to thrive in a high-velocity, agile, and rapidly changing environment • Self-starter who is comfortable working independently and seeking out new ideas and experiments • Experience with People Leadership and/or a desire to lead a team in the future • Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward

Benefits

• Flexible schedule with remote, hybrid and on-site options • Comprehensive medical, dental and vision insurance • 401K with company matching • Flexible paid time off • Paid maternity and paternity leave • Pet insurance for your furry family members and co-workers • Wellness perks that include the Headspace App and monthly fitness reimbursements • Ongoing career development opportunities, mentorship program, bucket list benefit, and more • In-office snacks, beverages, catered meals, and even some ping pong