Product Marketing Manager

August 22

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customer experience • product management • product development • CX • UX

501 - 1000

💰 Grant on 2020-11

Description

• The Product Marketing Manager will work collaboratively with Product, Corporate Marketing, Sales, Enablement, and Customer Success to bring new products to market, with a focus on delivering customer value. • Develop go-to-market plans for new product releases, coordinating with cross-functional team members across the organization. • Partner with the Enablement team to ensure the field teams can clearly articulate the value of our solutions to both buyers and existing customers; develop internal tools and external collateral and teach them how and when to use it. • Develop product positioning and messaging that resonate with our target buyer personas. • Partner with cross-functional teams to help create messaging and content for sales plays and initiatives. • Understand the competitive landscape to craft differentiated messaging and enablement. • Create and maintain internal- and external-facing content around a specific product domain, including preparing presentations for customer conferences, sales initiatives.

Requirements

• Ability to work well cross-functionally • Proven track record in crafting compelling positioning and messaging • Strong public speaking skills and experience presenting to large stage audiences • Experience developing visually interesting and compelling presentations, exemplary demos, as well as persuasive sales tools and collateral • Ability to work well with field sales and customer success teams • A focus on continuous improvement