Senior Marketing Campaign Manager

July 19

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UserTesting

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Experience what your customers experience with real-time video feedback.

customer experience • product management • product development • CX • UX

501 - 1000

💰 Grant on 2020-11

Description

• Collaborate with Sales Teams: Work closely with sales teams to align marketing initiatives with sales goals, ensuring seamless integration and communication. • Drive Marketing Campaigns: Lead the development and execution of marketing campaigns that generate demand, convert demand and accelerate the sales pipeline. • Develop and Execute ABM Strategies: Design and implement ABM strategies to target high-value accounts and drive engagement across multiple channels. • Campaign Optimization: Implement testing and other optimization techniques to enhance campaign performance. • Set and Monitor KPIs: Establish clear marketing KPIs, track performance, and report on the effectiveness of campaigns. Adjust strategies based on data-driven insights. • Pipeline Management: Drive the development and management of the marketing pipeline for your assigned segment, ensuring consistent demand flow and high conversion rates. • Content Creation: Collaborate with content creators to develop engaging and relevant content tailored to the needs of the target audience. • Campaign Management: Manage timelines, coordination with cross functional teams, resources, and oversee campaign budgets, ensuring efficient allocation of resources to maximize ROI. • Campaign Reporting: Prepare detailed reports on campaign outcomes, presenting findings and recommendations to senior management.

Requirements

• Experience in enterprise SaaS marketing campaign management, with a focus on demand generation and ABM. • Proven experience working closely with sales teams to drive aligned marketing efforts. • Demonstrated ability to develop and execute successful marketing campaigns. • Strong analytical skills with the ability to interpret data and make informed decisions. • Excellent communication and project management skills. • Proficiency in marketing automation tools and CRM systems (e.g., Salesforce, Marketo). • Ability to work independently and manage multiple projects in a fast-paced environment.

Benefits

• Private medical and dental • Monthly wellness and telecommunications reimbursements • Work from home office equipment stipend • Professional development stipend • Flexible hours • Generous holiday entitlement • Mental Wellness Employee Assistance Program • Cycle to Work scheme • Employee Referral Program • Paid quarterly volunteering days and Charity donation matching via our UT Cares Volunteers and Charitable Giving Committee • Enhanced family leave • Employee-led groups to help foster a more inclusive employee experience and build a culture of belonging at UserTesting.