Head of Industry - Insurance & Financial Services

August 10

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Ushur

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Customer Service Automation • Customer Support Automation • ChatBots • Artificial Intelligence • Machine Learning

51 - 200

Description

• Develop highly granular Ideal Customer Profiles (ICPs) and use case-focused solutions for the target markets. • Collaborate with product, marketing, sales, and customer success teams to ensure alignment, enablement and successful execution of go-to-market campaigns. Develop and implement comprehensive marketing strategies tailored to the insurance and financial services sectors. • Analyze market trends, customer needs, and competitive landscape to identify opportunities and inform strategic decisions. • Set clear goals and performance metrics to measure the success of vertical. • Serve as the industry subject matter expert, understanding and sharing the nuances and challenges of the insurance and financial services sectors. • Stay abreast of industry trends, regulations, and emerging technologies to ensure marketing and sales strategies are current and relevant. • Act as an Ushur brand ambassador through meaningful interactions with industry, including through social media, events, conferences, and other public speaking opportunities. • Assist the Sales team in identifying meaningful use cases for target accounts, contributing to presentation collateral, providing insight into the buyer’s point of view, and participating in prospect meetings. • Contribute to the Customer Success team’s focus on growth with our customers by identifying and presenting use case expansion opportunities. • Assist our Solution Consulting team to design high-volume platform demonstrations for buyers and influencers. • Closely collaborate with product marketing, demand generation, brand and creative teams in the creation of high-quality, engaging content including case studies, whitepapers, blog posts, and thought leadership articles. • Ensure content effectively communicates the value of our solutions and addresses industry pain points. Provide feedback to the Marketing team on marketing campaigns and plans for written and multi-media collateral, along with authoring blogs and contributing to our hosted and field events. • Work with the Product team to identify new platform capabilities with strong product potential for target verticals, building out functional process flows and creating buyer and user personas. • Support the Engineering team in their creation of new features, including guidance on credible data sources for AI and model enhancements. • Contribute to the industry team’s creation of standard work and scalable processes. • Provide regular reports and insights to senior leadership on effectiveness and industry trends.

Requirements

• 10+ years of progressive experience in insurance carrier and/or financial services technology providers with demonstrated expertise and career growth in business operations, business systems, and/or customer-facing roles. • Proven ability to translate industry-specific business needs, pain points and personae preferences into clearly-defined ideal customer profiles (ICP). Defining, documenting and enabling teams on insurance/finserv ICPs is a big part of this role and experience in this area is a big plus. • Possesses a deep understanding of how technology is leveraged both within insurance/finserv companies and how they interact with their customers, members, partners and other key stakeholders. • Deep understanding of regulatory and compliance drivers within the insurance/finserv arena on a global scale. • Knowledge and expertise in how insurance/finserv companies select technology and vendors is a big plus and an important responsibility of this role. • Has a strong background in enterprise process improvement and redesign, especially as it relates to highly regulated industries. • Proven ability to translate complex ideas into usable business concepts. • Audience appropriate communication and presentation skills.