Digital Marketing Specialist

August 21

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Description

• This role owns PPC execution, offering a great opportunity to showcase creativity, strategy, and autonomy in a high-visibility function • Focused on managing PPC and SEO initiatives to optimize digital presence and drive significant business growth • A proven track record in digital marketing, strong analytical skills, and the ability to adapt to market changes are essential

Requirements

• 5+ years of experience in managing PPC and SEO with a proven track record of successful campaigns • 3+ years independently managing and optimizing PPC campaigns and SEO strategies with demonstrated results in driving business growth • In-depth knowledge of PPC strategies, including non-branded keyword campaigns • High competency in managing performance metrics and budget • Proficient understanding of SEO practices and trends • Competency in content strategy alignment with PPC and SEO • Strong analytical skills and proficiency in managing data-driven marketing strategies • Expertise in digital marketing tools and platforms, including Google Ads and Google Analytics

Benefits

• True work-life balance and flexible work arrangements • Four-day work week • Generous PTO plus a paid company shutdown from 12/24 to 1/1 • Ongoing professional development including attendance at professional conferences • Benefits include medical, dental, vision, 401k with matching, paid new parent leave