21.co is the world’s leader in providing access to crypto through simple and easy to use products. 21.co is the parent company of 21Shares, the world’s largest issuer of cryptocurrency exchange traded products (ETPs) – which is powered by Onyx, a proprietary technology platform used to issue and operate cryptocurrency ETPs for 21Shares and third parties. 

The company was founded in 2018 by Hany Rashwan and Ophelia Snyder. 21.co is registered in Zug, Switzerland with offices in Zurich and New York. 

For more information, please visit www.21.co.

21.co

Content Writer

Copywriter for digital asset ETP firm focused on creating engaging content.

• Execute complex, high-quality content reflecting the voice and tone of 21Shares for blogs, SEO articles, educational product-based reports, landing pages, and other marketing materials in a clear, concise, and accessible format
• Support video and social content, working closely with the coordinator to publish work on appropriate channels.
• Work with external partners to produce partner content, reports, and co-marketing with vendors and other non-contracted industry partners
• Manage compliance approvals and updates for written content
• Identify gaps in our existing messaging and define ways to strengthen our brand and voice

Copywriter - French Speaking

Copywriter for 21Shares, enhancing content for digital asset investing.

Copywriter

Content Manager

Content Manager for 21Shares, focusing on digital asset content strategy.

• 21Shares is eager to hire a passionate and innovative Content Manager to join our dynamic marketing &• communications team.
• This is an exciting opportunity to take ownership of our content strategy and execution, which will play a pivotal role in educating and inspiring our audience through diverse and impactful content.
• You will be instrumental in shaping 21Shares’ voice and narrative, driving brand awareness, supporting the growing business of 21Shares, and establishing us as the default solution in the digital asset space.
• Develop long and short-term content strategy for the US that supports messaging across the sales, research, and marketing teams
• Manage copywriters to ensure high throughput and quality
• Partner cross-functionally, including marketing, research, and sales, to execute a buyer’s journey-based content plan with the goal of onboarding customers deeper into the 21Shares pipeline
• Research competitors to find content gaps and keyword gaps that your company hasn’t yet covered
• Audit the existing content on the company’s website for brand voice, relevance, and optimization
• Assist in overseeing and managing the content calendar ensuring planned projects are delivered on time
• Monitor the performance of the content through online tools such as Google Analytics, Ahrefs, and Google Search Console
• Assist with special projects and broader business initiatives as needed

Social Media Manager

Manage social media strategy for 21Shares, a digital asset ETP issuer.

• Develop and implement a comprehensive social media strategy that aligns with 21Shares’ marketing goals and objectives
• Manage and maintain social media presence across multiple platforms
• Work with external partners to produce partner content, reports, and co-marketing with vendors and other non-contracted industry partners
• Measure the success of social media activities using analytical tools and provide reports on ROI and performance metrics to guide future strategies
• Identify gaps in our existing messaging and define ways to strengthen our brand and voice
• Develop and manage social media campaigns and contests to drive engagement and brand awareness
• Ensure brand consistency and compliance with social media policies and guidelines

Sales

• 21Shares is eager to hire a Sales Associate to support the Sales/Distribution team with a focus on the US markets, contributing to the growth of assets under management (AUM) and expanding our institutional client base
• Your primary responsibilities will include supporting sales planning and outbound acquisition strategies, managing customer relationship management (CRM) data, conducting research and competitive analysis, and preparing institutional client materials
• In addition, you will monitor client queries and participate in ETF and digital asset research training sessions
• This role is considered an entry-level position with the opportunity to grow within the company
• Your role is to support 21Shares' growing business in The US and establish us as the number one solution in the digital asset space

21.co Jobs in New York City

21.co

Copywriter - French Speaking

21.co

Copywriter

21.co

Content Manager

21.co

Social Media Manager

21.co

Sales Associate, New York

21.co