Partnerships Manager, Data

August 3

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AdTheorent

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Privacy-Forward Machine Learning Solutions for Advertising

Digital Marketing • Mobile Media • Big Data • Mobile Advertising • Machine Learning

201 - 500

💰 $121.5M Post-IPO Equity on 2021-12

Description

• Support AdTheorent Data Solutions: AT Health and AT Predictive Audiences • Manage day-to-day data provider relationships – understand core value prop and competitive differentiation • Work on proposals for data solutions and execution on platform across multiple clients in various verticals (pharma, CPG, entertainment, retail etc.) • Manage DMP segment intake process and platform permissions; facilitate onboarding of online and offline client data • Work with AT’s Product and Tech teams on implementation of technical integrations for data providers / broader data licensing; UAT platform audience features and provide feedback and recommendations • Responsible for ongoing management, development, and growth of data/DMP partnerships post integration; maintain master taxonomy and rates across all partners • Analyze and identify key insights and use those to drive internal knowledge sharing with cross functional teams; proactively identify opportunities to enhance audience/3P data effectiveness • Communicate with data partners regarding platform updates, changes or limitations • Provide thought leadership around partner selection – pros, cons and guidance on usage • Work with Sales & Strategy on new/ ongoing client opportunities • Share best practices and POVs with Partnerships Team, Sales, Yield, Product and Analytics teams • Proactively seek opportunities to operationalize workflow and develop readily available segments/bundles to ease speed to market • Collaborate on team write-ups and guides for new or updated processes, tools and platforms, learnings, and other materials

Requirements

• 3-4 years’ experience in the digital advertising industry, with some experience working directly within a DMP or data platform • Must have a deep understanding of audience curation, types of audiences, DMP integrations and how this all fits into a marketing strategy • Extremely organized, with strong attention to detail. Ability to track projects across multiple clients at once and ensure longer term projects are managed successfully from start to finish • Must have a “doer’s” mentality to deliver on departmental and company-wide goals • Excellent oral and written communication, negotiation and presentation skills • Experience working with a few of the following partners preferred: Krux/Salesforce, Adobe, Oracle/Bluekai, ComScore, Neustar, Pushspring, MedData, NCS, Acxiom, Factual, Ibotta, Liveramp, M1, Throtle, Lotame (or other relevant providers) • Ability to work with people at all levels both internally and with external partners • Strong Excel skills and analytically minded • Bachelor’s Degree required • SQL and media math knowledge is a plus

Benefits

• Full health coverage • Generous PTO • Award-winning office culture!