Vice President, Marketing Science, Customer Engagement Team

September 12

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Analytic Partners

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Adapt Evolve Thrive

Marketing Mix Modeling • Marketing Analytics • Customer Segmentation • Return on Marketing Investment • Marketing Consulting

201 - 500

💰 Private Equity Round on 2022-02

Description

• The Customer Engagement Team (CET) is the analytic and consultative backbone of Analytic Partners. We believe that the most successful way to service our customers is to employ a business model where the people who are partnering with the customers are the same as the people who prepare, analyze, and deliver insightful, data-driven results and guide customers to use our technology solutions to make optimal decisions. Analytic Partners does not offshore or outsource any of our work; it is all done in-house. Therefore, this high-touch service requires a passion for analytics, balanced with strong communication, a consultative approach, and the ability to deliver a software plus services solution, all to enable our customers to grow their ROI. • At Analytic Partners, you will advise and partner with large, well-known businesses, many of which are Fortune 500 or 100 companies. Your work will help influence their strategic and tactical planning for marketing and beyond, creating growth opportunities which are measured in the tens of millions of dollars. We develop relationships with our customers and meet with senior audiences, from brand managers to media directors to head of analytics to CMOs, CFOs and CEOs. You will learn, measure, and be an expert on marketing, from the basics to contributing to the latest innovations and developments. Our impactful insights are derived from our ability to build accurate and predictive models. A deep understanding of our customers’ data and business, in combination with our customized approach, allows us to “solve the puzzle” of what drives sales, profit customer accounts, brand health, or whatever it is our customer wants to do more of. • You will work as part of a team, spending a portion of your day collaborating with colleagues and customers and part of your day working independently. AP is committed to providing training through our immersive, onboarding Bootcamp which provides the technical and conceptual framework for applying these skills. Ongoing training from the latest methodologies to career development allows employees to grow and thrive at Analytic Partners. • Strategically manage a portfolio of accounts (Customer Portfolio commensurate to VP level) and provide thought leadership to delight the customer; Understanding customer business objectives and provide tactical insights and recommendations for analytic engagements including but not limited to Commercial/Marketing Mix Models, Paid Owned & Earned Media Effectiveness, Touchpoint Analytics/Cross Media Attribution, Pricing Strategy, Customer Analyses and Marketing Spending Optimization. Understand the differences and bridge gaps between various types of research & customer insights. • Manage towards revenue goals, work with customer to identify white space and mutually beneficial opportunities to incrementally build the analytics program with the customer(s) through either new analytic techniques or regional expansion; collaborate with CET partners and Finance to keep financial systems up to date. • Contribute to the company’s overall growth by supporting and collaborating with the business development function to drive new customer acquisition and lead generation activities. • Work closely with our Product Team’s Commercial Success function to drive customer adoption of our technology platform. • Partner with other CET Director and VP account leadership across regional offices to ensure sufficient and balanced resourcing for active and planned revenue. • Hands on Project Team leadership and time management to ensure timely and effective project deliverables. Drive objectives by communicating and managing expectations; planning, monitoring, appraising, and reviewing progress; anticipating and resolving potential issues with internal and customer partners. Steward for analytic and data tracking processes; create documentation to ensure consistency and assess opportunities for improvements. • Train and coach new & existing team members, guiding career growth and leading performance management discussions. • Employ and leverage results from sophisticated analytic methodologies to help customers work through challenging marketing planning issues and business questions, working closely with internal project managers. • Hands on presentation development and in-person delivery of action-oriented, insightful analytical presentations and meta-analyses. Provide expert consultative advice to customers; Business acumen: know how to talk about our business and explain/train marketing measurement through advanced analytics to customers; Business delivery: can talk through reports & findings with a high degree of knowledge & confidence. • Lead and/or contribute significantly to internal corporate initiatives to drive a culture of agility and organizational efficiency for scalability; including the evolution of business processes scoping and establishing repeatable processes and best practices to scale the business. • Lead by example; Communicate, embody, and advocate for Analytic Partners vision and values. Support and drive a culture of accountability, empowerment and engagement while recognizing and appreciating diverse needs.

Requirements

• Bachelor’s degree or higher, with preferred major in one of these fields or related field: Business Analytics and Management, Economics, Statistics, Mathematics, and/or Marketing • 10+ years of experience with marketing mix modeling, digital media analysis, business focused analytics, advertising effectiveness analysis or other related statistical modeling experience • Proficient working knowledge of Microsoft PowerPoint and Excel • Highly analytical with strong problem-solving skills and attention to detail • Strong project management skills with the ability to organize and prioritize schedules. • Experience leading and working with a team developing and presenting presentations using insights derived from analytics. • Proven success with customer delivery of advanced analytics programs such as marketing mix modeling and unified measurement • The ability to occasionally travel domestically and/or internationally. • Excellent verbal and written communication skills internally and externally