Director of Marketing
August 9
🔄 Hybrid – Manhattan
Description
• Design and implement innovative marketing strategies to enhance client acquisition and growth for Penta’s analytics and consulting services • Lead the creation and execution of multi-channel marketing campaigns, utilizing both digital and field marketing techniques • Produce engaging content for various marketing initiatives, ensuring consistent brand messaging, tone, and voice • Manage brand reputation campaigns for Penta in the U.S., including the creation of published content • Provide mentorship and support to team members involved in marketing and communications • Collaborate with sales, product, and other departments to ensure marketing strategies align with overall business objectives • Analyze marketing data to assess campaign effectiveness, identify improvement areas, and implement strategies to enhance success of future outreach • Present campaign performance metrics to leadership to provide insights into the impact of U.S. marketing efforts • Keep abreast of the latest trends and best practices in B2B marketing and communications.
Requirements
• Bachelor’s degree in marketing, strategic communications, or a related field • Over 8 years of experience in B2B marketing, including experience in content, digital, and field marketing initiatives, with 3+ years in a leadership role • Strong skills in creating compelling content for blogs, thought leadership articles, insights reports, and more • Analytical mindset with the ability to interpret data and use insights to inform marketing strategies • Proven success in developing and executing comprehensive B2B marketing and communications plans throughout the client development cycle • Excellent project management and organizational skills • Experience with marketing analytics and measurement tools • A background in the Professional Services industry is a plus • Familiarity with Hubspot or Salesforce for marketing campaigns is advantageous • Experience with graphic design tools like Figma or Canva is a plus
Benefits
• Excellent health care, vision, and dental coverage provided by United Healthcare with 100% of individual employee premiums and 50% of dependent premiums covered • Competitive retirement benefits with a 401(k) matching 100% up to 3% of an employee’s deferred salary, and matching 50% of the next 2% deferred • Employer paid short term disability, long term disability, and life insurance, with the option to buy additional coverage • Twelve weeks paid parental leave • Flexible paid time off and a generous holiday schedule • Monthly stipend for cell phone • Optional pet insurance coverage • Frequent firm-wide social events and activities • An excellent environment for learning and growth
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