Community Marketing Manager

August 9

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Arc'teryx Equipment

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Arc’teryx is a global design company based in North Vancouver, B$1. .$1

Innovation • Outdoor Equipment • Climbing Gear • Mountaineering • Backcountry skiing

1001 - 5000

Description

• Drive brand awareness in your region through community marketing: events, brand ambassadors, product seeding, and social media. • Collaborate with the brand marketing team to develop your region's yearly strategic direction for the Community Marketing program. • Network with regional organizations, ambassadors, and local businesses to inspire participation in outdoor activities and increase brand understanding. • Lead regional community marketing strategy, execution, and leadership for all brand and outlet Arc’teryx stores. • Plan and execute local marketing campaigns to reach target consumers and endemic audiences. • Present and enroll in-season brand initiatives and briefs to regional teams. • Recruit and manage a team of regional ambassadors, athletes, and strategic partnerships on regional events. • Lead project management of regional events, including vendor management and event execution. • Develop and manage regional product seeding plans aligned with the North America seeding strategy. • Increase brand awareness and traffic to local stores through in-store event support.

Requirements

• 5+ years’ experience in Marketing, or Retail Marketing for sports or outdoor apparel companies • Outstanding oral and written communication skills, and a clear understanding of your impact • Strong demonstrated experience in project management, planning and execution. • Proven ability to set a clear vision, align your team around common goals and foster commitment to these objectives. • Strong knowledge of the outdoor retail and community landscape for your region • Deeply connected to what is happening within your community. • Effectively balance autonomy and collaboration • Highly flexible and adaptable when faced with ambiguity • Seek the best (not necessarily the easiest) solutions, with an unwavering commitment to do what is right • Passion for leading is paralleled by passion for getting outside and living it