BCW Global
BCW is the global communications agency built to move people$1. .$1
Public Relations • Digital • Healthcare • Technology • Integrated Communications
1001 - 5000
Executive Vice President, Health and Wellness, Paid Media
2 days ago
🔄 Hybrid – Manhattan
BCW Global
BCW is the global communications agency built to move people$1. .$1
Public Relations • Digital • Healthcare • Technology • Integrated Communications
1001 - 5000
Description
• Be the primary strategic partner for assigned Healthcare clients related to paid media marketing across omnichannel activities (social, programmatic, endemic, search, HER, POC, HCP, patient, influencer, etc.) • Develop a deep understanding of the clients’ brands and disease states and determine how paid media support and expansion can provide a benefit to their audiences • Develop paid digital media strategy across platforms such as Facebook, Instagram, Snapchat, TikTok, X, LinkedIn, Reddit, Pinterest, YouTube, Sermo, Doximity, Phreesia and programmatic/endemic partners among others • Develop relationships with important partners at all relevant paid media platforms • Work with the integrated account team to manage client relationship as related to paid strategy, team and performance • Establish new projects, grow client revenue • Help to establish and support a growth/expansion vision for the paid media team • Collaborate with other specialists and account team members to ensure consistency across campaigns • Lead and contribute to new business development • Partner with cross-WPP teams for information sharing and thought leadership • Work with the digital health team to develop trainings for teams
Requirements
• 12-15+ years of experience in paid social, media, or marketing agency environments • Healthcare/pharmaceutical knowledge and industry background and interest a must; pharmaceutical experience preferred • Paid media expertise in an agency setting, both paid media and PR/communications/marketing agency (latter preferred, not required) • Advanced experience in planning across all channels in order to act as a technical expert for team members • Deep knowledge of paid media platforms across HCP and consumer audiences • Knowledge of statistical methods and testing methodology (preferred) • Multichannel experience with search, social, display, programmatic, endemic, HER, POC and CTV (preferred) • High competency level in deck writing/spreadsheet proficiency and MS Office with specific experience and strengths in Excel and PowerPoint • Experience growing teams/businesses • Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups
Benefits
• Hybrid work environment that offers flexibility and balance • Career growth opportunities through continued education, training & development courses, and BCW’s Career Pathing program • Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at Burson and the outside community and accelerate their careers. • Paid time off for vacation, sick and personal days, as well as Summer Fridays. Our Flexible Holiday Policy includes 9 paid holidays inclusive of Juneteenth and World Mental Health Day, with the option to swap out a company holiday for another personally significant day. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year’s Day. • 12 weeks paid Parental Leave to bond with your new child, also inclusive of adoption and foster care • Wellness benefits including healthcare, vision, dental and pet insurance, as well as free virtual or in-person counselling for mental health. • 401K Savings and Investment Plans • Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses • WPP Employee Discount Program based on client roster
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