Product Marketing Manager

July 11

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Blackbird

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We are a design studio sprouted from the award winning menswear store Blackbird, first opened in 2004 in Seattle, WA$1. .$1

Perfume • Incense • Grooming & Cosmetics • Bath Products

2 - 10

Description

• As our first Product Marketing hire, you will have the exciting opportunity to build the Product Marketing function at Blackbird working cross-functionally with Product, Design, Engineering, Go To Market and Marketing • Develop the value proposition and messaging framework for each of our core products and features • Responsible for the development and execution of Blackbird’s product marketing strategies to drive user acquisition, engagement, and retention • Develop and lead successful product launches and ongoing marketing campaigns • Analyze and identify the right consumer segments • Deeply understand our user base, and synthesize key insights, analytics, and competitive intelligence to help inform product positioning, value props, and go to market strategies • Create and own the marketing calendar and communicate key updates to the marketing team and other key stakeholders • Serve as both copywriter and copy editor for all core assets, ensuring clarity, simplicity, and effectiveness in messaging • Track and analyze campaign performance, providing actionable insights and recommendations for optimization

Requirements

• Minimum 6 years in PMM experience in consumer tech • Ability to work cross-functionally to ship great campaigns • Data driven approach to growth and decision making • Ability to execute independently and with urgency • Strong understanding of the mobile app market and experience marketing consumer-facing digital products • Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas • Strong leadership skills with the ability to influence and collaborate optimally at all levels of the organization • Proactive, entrepreneurial mindset – hard-working, thorough, organized, and motivated self-starter • Team player who operates well in a dynamic, all hands-on deck environment • Experience at an early stage startup and a passion for restaurants a bonus

Benefits

• competitive salaries • stock options • medical, dental, vision, life and disability coverages • flexible vacation • parental leave program • some not-so-standard, extra-fun benefits