Product Marketing Manager, Measurement

June 27

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Integral Ad Science

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A leading global media measurement and optimization platform.

Media quality • Digital fraud detection and blocking • Ad verification • Ad viewability • Advertising data

501 - 1000

Description

• Lead product commercialization efforts for successful product launches and adoption globally • Collaborate with cross-functional teams to drive commercial success through data-driven analysis and creative problem-solving • Develop go-to-market plans and compelling messaging for products • Drive revenue through sales enablement and creating thought leadership content • Continuously gather and analyze customer feedback to inform product development strategies • Report on product launch OKRs for product adoption

Requirements

• 2-4+ years' product marketing experience in advertising technology/media or related fields • Experience building and executing marketing and go-to-market plans and campaigns • Excellent storyteller; ability to craft and deliver compelling narratives and produce engaging content • Strong technical/product acumen, with the ability to translate complex concepts and capabilities into simple, clear, and concise messages • Strong analytical skills and a data-driven mindset, with experience in leveraging data to inform decisions • Superb communication skills, both verbal and written; naturally curious and adept at asking insightful questions • Proven ability to influence and motivate colleagues across a distributed and cross-functional team setup • Recognized self-starter with the ability to take initiative and thrive in a fast-paced, dynamic environment • BA/BS degree required, MBA or advanced degree preferred

Benefits

• Competitive salary • Comprehensive healthcare benefits • Generous paid time off • Performance bonus • Professional development opportunities