Senior Online Marketing Manager

May 10

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Blink Health

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Blink Health is a healthcare technology company that builds products to make prescriptions accessible and affordable to everybody$1. .$1

501 - 1000

Description

• Develop and implement a comprehensive online marketing strategy that supports better patient outcomes while driving business objectives • Execute CRM campaigns across multiple channels, including email, SMS, push notifications, and in-app messaging; improving patient acquisition and adherence • Develop and maintain customer segmentation and targeting strategies that optimize campaign performance • Monitor and precisely measure campaign performance, providing data on campaign metrics including open rates, click-through rates, conversion rates, patient LTV, and ROI • Own and evolve Blink’s marketing attribution strategy and systems, ensuring every channel is appropriately valued • Measure and understand the incrementality of Blink’s online marketing efforts through rigorous A/B and multivariate testing, leveraging SQL, Tableau, and other data tools • Write and assist in development of ad copy, HTML, graphics, and Rich Media in line with Blink Health brand guidelines • Maintain a strong expertise in the best practices driving online marketing in healthcare, and stay up-to-date on emerging trends

Requirements

• 4+ years of experience in online marketing, with a focus on lifecycle marketing and customer segmentation • Bachelor's degree in marketing, statistics, or a related field • Experience in the healthcare technology industry preferred • Strong analytical skills and technical experience with marketing analytics tools required, including expertise in SQL and Tableau • Demonstrated experience with online marketing tools and platforms including Braze and Google Adwords • Excellent project management skills and the ability to manage multiple projects simultaneously • Strong communication skills and the ability to collaborate effectively with cross-functional teams • Self-starter with a strong work ethic and a track record of delivering results while working with a remote team

Benefits

• Never again will a patient show up at the pharmacy only to discover that they can’t afford their medication, their doctor needs to fill out a form for them, or the pharmacy doesn’t have the medication in stock. • Transparent low prices, free home delivery, and world-class support on BlinkRx platform • Opportunity to work in a highly collaborative team of builders and operators • Join a company that deeply impacts its customers and provides services across a massive population • Relentlessly learning, constantly curious, and aggressively collaborative environment • Equal opportunity employer that values diversity of all kinds