Retail Marketing Manager
August 17
🏢 In-office - Manhattan
Description
• Develop strategy and execute retail marketing and client engagement initiatives including product launches, point-of-purchase merchandising solutions, digital marketing/advertising, promotions, loyalty programs and other in-store activations • Forecast and manage annual budgets for direct marketing and store events for showrooms and facilitate all invoicing • Manage regional retail marketing calendar and liaise with marketing team to prepare all new store opening outreach, activities, event request proposals and recaps • Manage contact with and develop relationship with Mall Marketing teams • Develop regional strategy and manage client gifting budgets • Curate client lists for engagement opportunities with retail partners • Track and communicate showroom marketing spend and budget reconciliation • Identify new opportunities and execute marketing activities to help drive awareness and velocities for our local showrooms • Analyze data and maintain knowledge of trends and developments in the market to identify needs for new opportunities and make recommendations accordingly • Work closely with performance marketing, product, design, customer service, store managers, retail team and sale consultants to create and lead integrated marketing plans that are effective and maximize ROI • Assist with the creation of presentations for external and internal meetings • Collaborate with Public Relations team to promote new store efforts • Assist in senior leadership/trade show event planning • Conduct market research to identify customer trends, competitor offerings and demographic data • Maintain positive and collaborative relationships with cross functional teams (i.e. design, marketing, merchandise, product, sale consultants) • Interpret data, analyze results, and develop reports and/or dashboards for stakeholders • Other responsibilities as assigned
Requirements
• Bachelor's degree with a major in Business Administration, Communications or Marketing • 4+ years of experience in Retail Marketing including the development and management of marketing campaigns and promotions • Strong analytical skills and attention to detail are critical attributes • Highly organized with exceptional project management skills and ability to drive alignment between key stakeholders • Understanding of analytical or database software, particularly CRM or business intelligence systems preferred • Strategic thinker who can drive adoption and growth goals, and improve performance metrics (conversion, engagement, retention, renewal/upsell, and reactivation) • Bias towards action, ability to be scrappy, and execution skills to make it all count • Excellent Microsoft Excel and PowerPoint • Experience with performance tracking and reporting • Obsessed with being consumer first • Quick to learn and adapt to overcome challenges • Enjoys working in an environment with a lively, engaged, and passionate team culture
Benefits
• Medical coverage • Vision coverage • Dental coverage • 401(k) employer match • Discretionary bonus
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