Senior Field Marketing Manager - Production Industries

August 9

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Celonis

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Change the world. One process at a time.

Process Mining • Big Data • Business Analytics • Business Processes • Intelligent Business Cloud

1001 - 5000

💰 $600M Debt Financing on 2022-08

Description

• Build the yearly regional demand generation plan, working closely with North America sales leaders to understand business goals and drive execution of marketing programs thru all contributors: account executives, business development representatives, partners, digital marketing and global programs team • Design and execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals • Evaluating and selecting key industry & regional events and roundtables for participation; owning the event strategy from creation to execution • Designing and executing Celonis-hosted webinars and in-person events to reach prospects and customers • Creating new programs for account-based marketing and pipeline acceleration • Owning relationships with marketing vendors for digital advertising, content syndication and lead purchase • Creating local customer programs and communities • Scale demand creation with partners, leveraging their expertise to increase awareness, create pipeline and support the adoption of partner campaign toolkits • Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.) • Work in tandem with global programs to leverage and adapt global campaigns for use in Public Sector industry marketing • Work cross-functionally to create campaigns-in-a-box for Manufacturing/Automotive and Oil & Gas specific use cases that are not covered by the global campaigns team • Work with corporate marketing and go-to-market teams to plan and host our flagship 'City Collaborative’ event series to accelerate existing opportunities, generate new pipeline, and deepen our existing customer relationships • Enable the Production sales, BDR, and partner teams on campaigns, key messages, and marketing programs • Lead demand generation reporting using marketing analytics to drive corrective action if needed to achieve demand generation targets of the territory or market and establish a regular reporting cadence with marketing and sales counterparts • Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline and assess on an ongoing basis campaign effectiveness and ROI

Requirements

• 7+ years experience in B2B Demand Generation or Field Marketing positions • Degree in marketing, communications, business, or related field • Proven track record of working with sales, partner teams, and customer success teams to create and execute campaigns that drive pipeline • Knowledge of best practices in modern marketing: persona-centric demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc. • Proven track record of using a wide variety of tactics like influencer networks, industry association partnership, account-based marketing, events, digital, email and partner marketing to drive demand • Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines • Experience in Marketing Automation, Salesforce.com • Energetic, high performer with a willingness to take initiative and be resourceful • Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas • Excellent presentation skills and confidence in communicating with senior-level sales VPs

Benefits

• The unique opportunity to work with industry-leading process mining technology • Investment in your personal growth and skill development (clear career paths, internal mobility opportunities, L&D platform, mentorships, and more) • Great compensation and benefits packages (equity (restricted stock units), life insurance, time off, generous leave for new parents from day one, and more) • Physical and mental well-being support (subsidized gym membership, access to counseling, virtual events on well-being topics, and more) • A global and growing team of Celonauts from diverse backgrounds to learn from and work with • An open-minded culture with innovative, autonomous teams • Business Resource Groups to help you feel connected, valued and seen (Black@Celonis, Women@Celonis, Parents@Celonis, Pride@Celonis, Resilience@Celonis, and more) • A clear set of company values that guide everything we do: Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future