Senior Digital & Social Marketing Manager

September 6

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Center (getcenter.com)

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Get real-time visibility into employee spending with our integrated corporate card and expense software.

Budget • Spend • Software • Corporate Card • expense management

51 - 200

Description

• Ideate and drive development of campaigns and creative for initiatives across channels to drive awareness and interest • Lead organic social strategy, including planning, execution, and amplification to grow following, engage audiences, and increase industry share of voice through high-quality, on-brand content • Drive influencer strategy in collaboration with creative, brand, and content teams to achieve customer growth and engagement goals • Develop influencer programs that engage and capture our audiences where they go to be entertained and educated; driving conversions and subscriber interest across nurture channels (newsletter, Pardot, YouTube, etc.) • Collaborate with content and creative teams to develop assets that support demand generation initiatives; evaluate and test new channels. Define and establish capabilities to grow community engagement at scale. • Partner with growth marketing to optimize campaign success based on performance metrics within each program • Play a pivotal role in developing core Center assets that support awareness goals, educate on the problem space, and drive interest and engagement among target audiences

Requirements

• Minimum 5 years of SaaS marketing experience with a focus on content, brand, demand generation, digital or social marketing; agency experience a plus • Minimum 3 years of experience in B2B content development specifically, working with writers and designers to develop and execute campaigns that perform; experience designing/executing integrated efforts across channels preferred • Minimum 2 years of experience managing social media channels, including some level of experience executing influencer programs • Experience bringing robust brand campaigns to life through social executions, demonstrating deep understanding of platform nuances including organic and paid tactics • Strong drive to relentlessly improve and iterate on live tactics to ensure continuous optimization of efforts • Proven track record of developing and executing programs that meaningfully contribute to awareness and pipeline growth • Passion for blending creative development with data-driven strategies to craft performant marketing campaigns • Adept at ideation and creative concepting, comfortable with leading brainstorms and inspiring creative collaboration • Experience developing B2B copy; writing or leading writers to develop clear, concise, and engaging content for ads, emails, web, and opt-in automations • Exceptional at building cross-functional relationships; you've worked closely and successfully with writers and designers, as well as product, ops, and sales teams • Exceptional attention to detail including proofreading skills