Federato
When underwriters have real-time risk selection and portfolio insights at their fingertips, profitable growth follows!
11 - 50
Digital Marketing Manager
September 6
🏡 Remote – New York
Federato
When underwriters have real-time risk selection and portfolio insights at their fingertips, profitable growth follows!
11 - 50
Description
• Own all conversion points on our entire website, working to execute A/B testing across our website • Acquire new customers through digital advertising, SEM, SEO. Manage and execute all aspects of paid campaigns, including spend, audience targeting, testing, and creative. • Partner with content team to develop SEO strategy and grow inbound machine • Forecast, measure, analyze, and report performance of campaigns and develop smart segmentation plans and A/B tests to enhance response and conversion rates • Ensure accuracy and end-to-end tracking, measurement, and attribution of campaigns across the funnel stages and systems. • Work with marketing operations and analytics teams to correctly populate and maintain performance dashboards and perform ad-hoc analyses • Closely manage budget and spend
Requirements
• 5+ years of experience in digital marketing, preferably in a B2B environment • Proven track record of developing and implementing successful digital marketing campaigns • Experience with marketing automation CRM systems (e.g., HubSpot, Marketo, Salesforce, 6Sense, etc) • Experience in SEO, SEM, PPC, email marketing, and social media marketing • Experience with data analysis and performance/operation metrics
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