Federato
When underwriters have real-time risk selection and portfolio insights at their fingertips, profitable growth follows!
11 - 50
Account Based Marketing Manager
September 6
🏡 Remote – New York
Federato
When underwriters have real-time risk selection and portfolio insights at their fingertips, profitable growth follows!
11 - 50
Description
•The Account-Based Marketing Manager at Federato builds and executes account-specific marketing programs. •Work to increase awareness and engagement within strategic prospects in our domain. •Deliver tailored experiences for strategic prospects, avoiding generic approaches. •Design and execute 1:1 and 1:few ABM programs. •Define buyer personas and craft messages. •Coach stakeholders to execute integrated account activation plans. •Monitor key performance indicators for continuous improvement.
Requirements
•5+ years of experience in ABM/Field Marketing in a B2B environment •Proven track record of managing integrated B2B marketing campaigns using tactics that include webinars, digital advertising, and social media •Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture and engage •Excellent project management skills •A strong team player who thrives in a collaborative environment, with the ability to build relationships with key stakeholders within the marketing and sales teams
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